June 17, 2022
Boast.io is a useful platform to collect written customer testimonials and star ratings, conduct review management, and add video testimonials.
But, if you’re a marketer specifically looking to record impactful video testimonials, Boast.io has no tools for editing, trimming, and polishing the videos for greater impact, nor an option of adding your own branding over the raw footage you capture.
In this post, we’ll discuss what Boast.io does well, along with its drawbacks for marketers looking to record video testimonials. We’ll present three Boast alternatives, including our own platform: Vocal Video.
Note: Are you ready to try a quick, easy, and cost-effective way to record high quality customer testimonial videos? Sign up here to sign up for a free Vocal Video account.
Boast.io is a SaaS platform that collects written customer testimonials and online reviews and offers a star-rating option that works particularly well.
Its form-based system works by getting users to choose between a ready-to-go template or setting up their own form to collect customer feedback.
Users are then walked through the process of adding the questions they want to ask, changing rating criteria, and wording (Excellent, Good, Not bad, Poor, Terrible, or however they may want to word it), and making specific responses a requirement.
Questions can be multiple choice, simple box ticks, or users can specifically ask for a written response. They can also add just one or two questions, right up to creating a whole survey with multiple pages for more in-depth customer feedback.
Users then send out a link to the form they have created to their chosen customers, by email or SMS, and the customers fill it out on the Boast.io landing page for that specific form.
Once the testimonial is finished, customers can also be prompted to add another testimonial on a variety of other social media platforms, including LinkedIn, Yelp, Google, Facebook, and more. This makes it easy for positive feedback to be spread over more online review sites.
Depending on the tone of the feedback given, Boast.io users can choose to automatically display these reviews on their website by using a widget embed code that Boast.io provides. They can set parameters for this automation, including specific star ratings or keywords used in the feedback to prevent an online review of a poor customer experience showing up on a testimonial page.
This configurable form makes Boast.io super useful for a range of different kinds of written customer feedback, such as collecting reviews from all customers, including detractors (rather than just the ones that are happy with the product or service).
The information gathered using Boast.io can be used to figure out both what companies are doing right and what they are doing wrong, and then fix issues accordingly.
When you need to collect video testimonials, in particular, the biggest drawback to Boast.io is that it doesn’t offer any editing tools within the platform itself and provides no automatic editing functionality, either.
So, the footage you get is raw and arrives in your inbox exactly as the customer recorded it on their own device.
With Boast.io, the video testimonials you receive are:
In the examples above, you can see that the Boast.io video is a simple shot that includes no branding, captions, or text overlays, while the testimonial collected with Vocal Video automatically comes with all of these features, even before you edit it yourself. (We’ll talk more about this below.)
Because customers are only given the option of adding a video testimonial after they write a review using Boast.io, you can’t always be sure that you’ll get a video testimonial, even if that’s what you’re specifically looking for.
Making this step optional is likely to reduce response rates given many people’s natural tendency to shy away from video recordings.
If your customer does choose to record a video testimonial, they just click the record button and talk about whatever thoughts they have about your brand, then click again to stop recording.
Boast doesn’t walk the user through the recording process with prompts or suggestions of how to record the best video testimonial.
This can lead to testimonials with messaging that’s not useful to marketers. Customers are also left in the dark about what to say in the video and this can affect response rates even further.
Vocal Video gives you all the tools you need, within our own platform, to remotely collect and produce high-quality, polished video testimonials to use in your customer-facing marketing campaigns.
Our process for collecting, recording, editing, and publishing video testimonials has been honed over 10 years, and we designed it with a focus on ease of use for both our users and their customers.
Even if you have absolutely no experience or expertise in video recording and editing, we made sure the process is very intuitive and user-friendly.
Vocal Video provides you with high quality testimonial videos as soon as they’ve been recorded by automatically applying:
For some examples of how this looks, see some of the videos our customers have created.
And this is all before you even start making your own optional tweaks and changes using our in-platform, user-friendly editing tools.
When you receive a customer testimonial video, even though a lot of the editing work has been automated, you still get the chance to make your own changes using our simple in-built editing tools.
By using our simple drag and drop tools, you can boost the quality of your video even further by:
For more tips on how to edit great customer testimonial videos, take a look at our article: How to Create the Best Customer Video Reviews (Without a Professional Team or Complicated Software).
You can use our simple and streamlined process to ask for and collect video testimonials from satisfied customers.
Here’s a quick rundown:
For more information on this, see our article: How to Get Video Testimonials from Customers: A Tried and Tested Process.
Once your customers clicks on the Vocal Video link, they are simply directed to your landing page on our platform where they go through your prompts and record their video testimonial.
They don’t have to download any apps or new software. It works on any laptop, tablet, or mobile phone (with iOS or Android).
The Vocal Video collector interface is very simple to use and is built to guide users through the video recording experience.
It shows customers the questions one-by-one and records the answer to each one separately.
This way responses stay focused on the topics that you bring up in your prompts and customers are less likely to veer off topic.
By taking this step-by-step approach, the whole video testimonial recording process is made much less daunting for your customers, which increases response rates.
VideoPeel automates collection and recording of video testimonials by sending a link out to respondents that allows them to easily record and submit a video. It provides a basic editing tool to add a logo, text overlays, star ratings, or video disclaimers.
Customers can use a variety of platforms to record videos (including mobile and desktop) and users can send out automated thank you messages. It also provides social media and eCommerce publishing options.
VideoPeel’s editing functionality is very limited. Within the platform, testimonial videos can’t be trimmed and users can’t add any other visual elements, graphics, or background music.
For a more in-depth analysis of the benefits and downsides of VideoPeel, see our VideoPeel Alternatives article.
VideoAsk is a video message recording platform to record “video conversations”.
Its video messages replace text-based messages that users might typically send as an email, etc.
It’s a useful tool for standing out from the crowd when asking for responses to sales messages or market research, for example.
The idea being that whoever users send a VideoAsk message to, via email, can then respond in the same way, setting up a virtual ‘conversation’ that imitates the natural flow of real-time conversations.
The back-and-forth process on which VideoAsk is based is not as useful when applied to collecting and recording customer testimonial videos.
To ask all the questions needed to collect a complete testimonial video, the two options users have are to (1) either ask all the questions in a single message — which can be overwhelming for the respondent, or (2) to ask the questions one-by-one via multiple separate video messages.
This second option is a fragmented approach that can be a lengthy process — often resulting in a higher abandonment rate.
To make video collection more seamless for both users and respondents, video testimonial templates are a useful solution. However, VideoAsk doesn’t offer them.
VideoAsk’s editing features are limited to adding text overlays (in a range of colors) and adding a video title to be shown throughout the entire video recording.
For additional graphics, text slides, and music, for example, VideoAsk’s videos need to be exported and edited using additional video editing software.
For a more comprehensive look at what VideoAsk does well, along with its drawbacks, see our article comparing VideoAsk alternatives.
Boast.io may offer better tools for collecting written testimonials, but if you’re focused on recording and editing customer testimonials, and want an easy to use, all-in-one platform to do that, Vocal Video is the best solution.
Vocal Video gives you everything you need to:
Product strategy, marketing, customer success (oh, and CEO too).
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Testimonial Video Templates
Research: The ROI of Video Testimonials
Video Series: Behind the Marketing
6 Great Examples of Video Testimonials
Recording High-Quality Video Reviews
11 Examples of Powerful Client Testimonials
What is Customer Marketing?
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