October 11, 2022
Product video reviews can be a powerful way to market your products since they showcase genuine customers vouching for them in person. Real-life users talking about your products is a much more engaging and dynamic way for potential customers to check product reviews and testimonials compared with written testimonials.
Many brands avoid pursuing product review videos because:
Vocal Video’s video review recording platform has been designed to deal with all of these issues:
Here’s an example of the type of product review videos you can create using our platform:
See six more examples of video testimonials and how to record your own.
In this article, we’ll briefly explain:
If you’d like to try Vocal Video for yourself, to see how easy it is to create high quality product video reviews, sign up for a free account, or find out more here.
The first part of collecting a video product review is tracking down customers so they’ll actually record one for you. At Vocal Video, we took our 10+ years of working in video marketing and put together easy outreach templates that you can send to customers.
Each of our 45 templates includes a suggested three-step email sequence you can use to ask for product video reviews from your customers. The email sequence includes suggested copy that has been successfully used to collect hundreds of great customer video reviews.
These emails are:
Just copy the email templates we provide, adapt them to your specific needs, and send them to a list of customers you would like to review your products. Then, the customers who respond are guided through the easy collection process (we’ll show you in the next step), and you’ll get product review videos on autopilot. The videos will even have your branding and edits pre-applied. More on this below.
Our video review templates also include:
Alternatively, you can build a collector (the interface that guides your customers in the recording process) from scratch.
As you can see from the image above, the Video Collector builder prompts you to add the following information:
When you’ve added all this information, we automatically generate a link that you can send to whoever will record your product reviews.
By sending product review video requests to influencers, as well as to customers, you can draw on the halo effect of a trusted influencer recommending your product to their followers. They can use Vocal Video to create brief versions of their YouTube videos (unboxing videos, product reviews, tech reviews, etc.) that you can post across your social media channels and use on your website.
One of the main differences between influencer videos and simple customer videos is that they are usually paid for, but the benefit is that you’ll have the additional reach of the influencer’s loyal tribe of followers. If you’ve picked your influencers correctly, that means targeting the exact audience of people that are most likely to buy your products.
Once your customers click on the video collector link, they are taken to a dedicated Vocal Video landing page, where they follow simple step-by-step instructions to record their own video review.
Here’s how to make a product video review using Vocal Video:
The ease of the process (specifically designed to be as easy to follow as possible) increases response rates.
For more details on how this process works, watch our 2-minute tutorial video.
The moment your customers submit their recorded responses, Vocal Video’s automatic editing software gets to work. The customer responses are slotted into a template that includes screen titles with your company logo, space for the questions you asked, your brand colors and even background music.
This first level of editing saves you tons of time along with the expense of hiring a professional video editor to do it for you. You can use the video exactly as it comes, which will include the following pre-edits:
You don’t need to do any editing to get your video to look good, but you do get a chance to make some further changes yourself. To take the video to the next level, you can also use Vocal Video’s in-built suite of video editing tools to add extra polish to the final version. You don’t have to upload the video into any third-party editing software to achieve amazing results.
With our easy drag-and-drop editing tools you can:
Watch our five-minute guide to video editing with Vocal Video.
Using Vocal Video, you don’t need a third-party video collaboration tool to share video reviews with team members and across the web. All you do is send an automatically-generated share link via email or in a messaging app.
Our share links can be sent directly or posted on social media channels. Vocal Video’s share links take viewers directly to your Vocal Video landing page, which is completely ad-free, unlike many video hosting platforms (Vimeo and YouTube channels, for example) and the page is fully branded to your organization (colors, logo, etc.).
Along with share links, Vocal Video also provides you with automatically-generated embed codes for each product review video recorded on your behalf. You can use these codes to embed product videos directly on your website, in newsletters, in emails, and more without using third-party video hosting services.
Online video platforms may not only be costly, but may also suggest related competitor video content to your potential customers and interrupt your videos with advertisements. Use our embed codes directly on your website to display responsive, mobile-friendly, and ad-free product review videos.
Our gallery builder tool also lets you create beautiful displays of multiple product video reviews in one place, such as on a product page, in the following formats: Walls of Love, carousels, slideshows, grids, lists, and cards.
Learn more about how to build beautiful galleries in minutes using our gallery tool.
Here are five examples of great videos created using the Vocal Video platform for eCommerce sites, Shopify stores, and more.
This product review video for Hone — a B2B leadership and management training platform — is particularly effective because it features a business manager from a customer company vouching for the product.
She highlights the best features of the product, including how it allows employees to access learning whenever they need it.
The recent mother featured in this high quality product review video for Majka gives details of how the brand’s postpartum hair loss supplements encouraged hair regrowth after she gave birth.
This online video review of the Hip Hook product — which is designed to release tightness in the hips — focuses on the specific features of the product that make it so effective.
The customer mentions how the product has helped them and improved their life by reducing stiffness and pain and allowing them to move more comfortably.
The customers included in the product demo videos for Prepared4X were all so happy with their purchase that they submitted videos of themselves actually using the product.
A good product review doesn’t always require a long explanation of the features of the product and its specs — a happy customer using the product in the way it is intended to be used can be enough.
This carousel of video reviews for Sleep Test includes several testimonials from customers who have successfully used a home sleep test. Each customer review addresses how easy the product is to use and how it has improved the customer’s life by identifying a specific sleep problem.
For further inspiration, see more client testimonial examples used in websites.
Vocal Video gives you all the required tools for you to get product video reviews affordably and effortlessly. With Vocal Video you get:
Want to ask your customers for a product video review right now? Sign up for a free account to access our video review collection and recording system, including templates, and get started right away.
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Plans & Features
Pay Per Video
Testimonial Video Templates
Research: The ROI of Video Testimonials
Video Series: Behind the Marketing
6 Great Examples of Video Testimonials
Recording High-Quality Video Reviews
11 Examples of Powerful Client Testimonials
What is Customer Marketing?
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