Use Cases

Video Advertising & Social Commerce

A steady supply of trust-building videos gives you tons of new assets to use on crowded advertising channels.

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Why Video for Advertising and Social Commerce?

Trust and originality are at a premium on social media channels.

A steady stream of fresh video content that can be shared as organic and paid social media posts and displayed in storefronts increases acquisition and conversion rates.

How do you create video for Advertising and Social Commerce?

A video testimonial platform makes it simple for your customers and influencers  to record compelling videos anytime, anywhere.

Vocal Video is the only platform that also automatically edits testimonial videos into engaging and professional-looking video content that people will want to watch.

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How Vocal Video powers video advertising and social marketing campaigns:

1

Continuous Source of Organic and Paid Social Content

The demand for original and engaging content for social media channels is relentless. With Vocal Video you can easily collect videos from customers, employees, and experts on an ongoing basis by using our Collector links in ongoing emails and messages. You can edit, trim, and easily create compelling videos ads that stand out on social media sites.

Real example
CareerVillage.org Shares Video Stories from their Community on Social
2

The Right Video Format for the Right Social Channel

Each social channel, whether its Facebook, Twitter, LinkedIn, Instagram, TikTok or YouTube requires a specific kind of video to work best. With Vocal Video, you can easily collect new videos from customers, employees, or influencers and create different versions of that video and different dimensions optimized for each social channel.

3

Authentic Customer Stories

Sharing video testimonials and reviews from customers on your social media channels, in your storefronts, and to your community helps build trust with customers and future buyers. Customer videos can also improve conversion from websites and storefronts.

Real example
Legendary Aussie Features Customer Video on Home Page
INTEGRATIONS

Automate video ad creation

Put your video marketing on autopilot:

Integrate collection, editing, reviewing, and managing of user-generated videos into your existing marketing stack.

Customers connect Vocal Video to Facebook, Instagram, TikTok, Twitter, LinkedIn, Shopify, BigCommerce, WooCommerce, Magento, Wix Stores, Klaviyo, and thousands of other platforms with our Zapier integration.

Customer story

We have a great library of content to use for organic social posts and video ads. I absolutely love the ability to build custom videos based on the different responses to the questions - right within the platform - and then export directly in the format needed for our social media accounts.

Shaun Whynacht

VP Marketing, Natural Acne Clinic



TEMPLATES

Don't start from scratch

Use our turn-key templates for remotely collecting customer videos. Each battle-tested template includes questions to ask, instructions for respondents, a three touch email invitation sequence, and real examples.

Explore Video Collection Templates ↗︎



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