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Use Cases
Video Advertising & Social Commerce
A steady supply of trust-building videos gives you tons of new assets to use on crowded advertising channels.
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Why Video for Advertising and Social Commerce?
Trust and originality
are at a premium on social media channels.
A steady stream of fresh video content that can be shared as organic and paid social media posts and displayed in storefronts increases acquisition and conversion rates.
How do you create video for Advertising and Social Commerce?
A video testimonial platform makes it simple for your customers and influencers to record compelling videos anytime, anywhere.
Vocal Video is the
only platform
that also automatically edits testimonial videos into engaging and professional-looking video content that people will want to watch.
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How Vocal Video powers video advertising and social marketing campaigns:
1
Continuous Source of Organic and Paid Social Content
The demand for original and engaging content for social media channels is relentless. With Vocal Video you can easily collect videos from customers, employees, and experts on an ongoing basis by using our Collector links in ongoing emails and messages. You can edit, trim, and easily create compelling videos ads that stand out on social media sites.
Real example
CareerVillage.org Shares Video Stories from their Community on Social
2
The Right Video Format for the Right Social Channel
Each social channel, whether its Facebook, Twitter, LinkedIn, Instagram, TikTok or YouTube requires a specific kind of video to work best. With Vocal Video, you can easily collect new videos from customers, employees, or influencers and create different versions of that video and different dimensions optimized for each social channel.
3
Authentic Customer Stories
Sharing video testimonials and reviews from customers on your social media channels, in your storefronts, and to your community helps build trust with customers and future buyers. Customer videos can also improve conversion from websites and storefronts.
Real example
Legendary Aussie Features Customer Video on Home Page
KEY FEATURES
Use authentic video for advertising
Set up a steady flow of unique and original video assets. No equipment, no downloads, and no video experience needed.
Easy video collection anywhere
Your respondent simply clicks a link to record directly from their phone or laptop. The simple experience is optimized for high response rates, and easily customized to your brand.
Automatic video production
Once you get a response, Vocal Video immediately generates a video draft with your logo, motion graphics, subtitles, scene transitions, and music that you can edit.
Intuitive editing tools
Trim videos, create video montages, edit subtitles, and change the music. We’ve made it easy for everyone to create videos you’ll be excited to share on social media or on your website.
Beautiful galleries of customer love
Create embeddable galleries of your videos that seamlessly fit with your site’s design, and show off your customers’ voice to the world.
Streamlined sharing with ad-free hosting, embeds, downloads and video pages
Vocal Video gives you the tools to showcase videos on your website, blog, social media, ad campaigns, and more.
INTEGRATIONS
Automate video ad creation
Put your video marketing on autopilot:
Integrate collection, editing, reviewing, and managing of user-generated videos into your existing marketing stack.
Customers connect Vocal Video to
Facebook, Instagram, TikTok, Twitter, LinkedIn, Shopify, BigCommerce, WooCommerce, Magento, Wix Stores, Klaviyo,
and thousands of other platforms with our Zapier integration.
Customer story
Shaun Whynacht
VP Marketing, Natural Acne Clinic
TEMPLATES
Don't start from scratch
Use our turn-key templates for remotely collecting customer videos. Each battle-tested template includes
questions to ask, instructions for respondents, a three touch email invitation sequence, and real examples.
Explore Video Collection Templates ↗︎
