August 04, 2022
Video testimonials are a powerful way to show how much genuine customers love your brand. As opposed to written testimonials, which are overused, easy to gloss over, and very hard to verify as true, video testimonials are authentic and engaging — they show a real person talking in detail about your products and brand. As a result, they tend to have much higher conversion rates than written testimonials.
The only problem with video testimonials is figuring out how to produce them quickly and affordably. Most marketers assume producing video testimonials has to involve: hiring a professional videographer or film crew, taking days out of their schedule to be on location, and hiring professional video editors to turn raw footage into usable material. This old-fashioned video production process is expensive and time consuming. If this is your only way of producing video testimonials, you won’t produce many (or any).
We built Vocal Video because we experienced these issues first-hand. We wanted any marketing team, large or small, to be able to quickly and affordably produce high quality video testimonials. By using our platform, your current customers can record testimonial videos asynchronously (no aligning schedules, no traveling on site, no film crew) in just a few minutes. Vocal Video’s foolproof process sends back an automatically edited video that’s ready to use right away.
Click here to read our founding story and find out more about why we built Vocal Video.
In this article, we’ll discuss exactly what testimonial videos are, why they are worth including in your marketing strategy, show examples of testimonial videos, and finally walk through how we’ve made it easy and fast to produce them with our platform.
Note: Do you want to collect and record testimonial videos in an easy and cost-effective way? Sign up here to create your free Vocal Video account.
When one of your happy customers provides you with a testimonial video, what you get is a video of them speaking about their positive experience with your brand. It is similar to a case study, success story, or customer story, but instead of a traditional customer review, your customer actually appears on screen talking about your product or service.
Video marketing, and especially video testimonials, are more compelling than traditional written reviews. Potential customers view video testimonials as more authentic and more valuable as social proof of your brand’s quality. Because prospective customers see your current customers on screen, they are more likely to make an emotional connection with them and with your brand.
Click here to read more about the impact of testimonial videos on digital marketing.
Video testimonials build trust for your brand — and they are proven to increase referrals and conversions.
A Vocal Video survey of 456 marketing professionals found that 72% of marketers yield a return on investment (ROI) between 50% and 500% from video testimonials, and over half see an increase in conversions of 25%+ compared to campaigns without testimonial videos.
Video testimonials are particularly easy to share online, especially when they are used in social media campaigns. This leads to even more impressive conversion rates, as shown in the chart below.
When it comes to using video testimonials in paid social media advertising, video testimonial conversion rates get even more interesting. Unlike the scattershot approach of more traditional advertising channels, like television, paid social advertising is hyper-targeted to a group of people who are much more likely to buy what you are selling, even before they watch the great customer testimonial video in your ad.
Video ads, featuring your customers, employees, or industry experts, are able to stop someone mid-scroll much more effectively than static image ads.
The effect of video testimonials isn’t limited to their use in social media, though. Including a video in your email marketing campaigns has been found to boost email open rates by 96% and click-through rates by 65%.
Below, we list 6 high-quality examples of testimonial videos created using our platform, Vocal Video. Notice how each video comes with:
Majka — a nutrition company focused on supplements and food products for pregnancy, breastfeeding, and motherhood — collected a testimonial from Allyson, a recent mother, about her experience of postpartum hair loss and how Majka’s product had helped her.
This testimonial video is especially compelling for its target audience of new mothers because it shows a relatable person experiencing exactly the same problem as the potential customer and talking about what can be a sensitive topic in an open and honest way.
Sleeptest.com — a home sleep test company — includes several patient video testimonials on a dedicated landing page, with users describing how the process of ordering and using their home sleep test worked for them.
Similar to the product testimonial we showed above, this video testimonial (and all the others on their reviews page) provide social proof from a range of different people who are having trouble sleeping and need to find out why. Seeing several real people vouching for a technical service that prospective customers may have several doubts about works in a similar way to word-of-mouth referrals, and gives them peace of mind about how easy it is to use and its effectiveness.
3. Recruit Rockstars
Recruit Rockstars — a recruitment company focused on hiring employees for venture capital- and private equity-backed companies — has a whole web page dedicated to video testimonials to prove how satisfied its clients are with the services they provide.
Rytech — a digital marketing agency — uses testimonial videos to share its customers’ positive experiences of implementing SEO, web design, and other digital marketing services.
5. Recovery Center of America
Recovery Center of America — a modern rehab facility — uses employee testimonial videos on their homepage and jobs pages for all of their different locations.
6. Product-Led Alliance
Product-Led Alliance — an online community of product professionals — collected an expert testimonial video from a speaker featured at a festival it was holding. This testimonial, featured along with its transcript, served to attract sign ups for the festival and to lend additional authority to the event by highlighting the speaker’s subject expertise.
Vocal Video’s accessible pricing and easy-to-use platform make it possible for businesses large and small to create high quality video testimonials, and other video content, at scale, and whenever they need them for video marketing campaigns.
Our easy three-step process for creating video testimonials is as follows:
To start collecting testimonial videos using Vocal Video, the first step is to build a “Video Collector”. This is a set of prompts that guide you to add all the elements needed to create the interface that your customers will see as they record their video testimonials.
The elements you add include:
Click here to find out more about building a Video Collector and collecting video testimonials from your customers.
To make the process of building a collector even faster and simpler, we offer 45 Video Collector Templates:
Each of Vocal Video’s collector templates give you:
You just select the template that most closely matches your needs, make the changes you want to whichever template you choose, add your brand colors and logo, and include an optional incentive for customers who record a testimonial video. (Vocal Video has a monthly cash prize draw, or you can add your own gift, discount, or other incentive.)
Finally, you send out an automatically-generated link for the Video Collector you have just built to the customers you’d like to get testimonials from.
Click here for more inspiration on how to design the best video testimonial questions.
Each customer that wants to record a testimonial video simply clicks on the link you send them to be taken to your Vocal Video landing page, which is fully branded for your organization using your own logos and brand colors.
Your customers don’t need any special equipment, they don’t have to download any software or sign up for our services to record a video for you. We’ve made the recording process as simple and friction-free as possible as a way of increasing response rates and getting you more testimonials.
The customer follows simple instructions to record responses to each question. Vocal Video gives your testimonial respondents time to think about how they want to answer each question you have set and they only need to press record when they are ready. If something goes wrong with their answer, or the customer doesn’t like how they look or sound on the video, they can re-record an answer before moving on to the next question.
As soon as they’ve recorded answers to all the questions and are happy with the resulting video, they click “submit” to send their testimonial to you. You then receive an alert that you have a new testimonial video waiting to be viewed.
Click here to read more about the process of collecting video testimonials using our platform.
By the time you receive the video testimonial in your inbox, Vocal Video has applied its pre-editing process and what you get is a ready-to-go video. At this stage, the video already includes the following elements without you having to do any manual editing:
If you’d like to make your own edits in addition to our automatic ones, we’ve designed the Vocal Video platform so that you can edit your videos without using third-party editing software.
To do this, we give you a complete video editing suite built right into the platform. When we designed our video editing tools, we focused on making them so easy to use that anybody can master them in just a few minutes. It’s based on intuitive drag-and-drop tools that allow you to make the following edits:
Click here to read more about how the Vocal Video editor works.
Every testimonial video your happy customers record on your behalf comes with automatically generated embed codes and share links. You can use these to embed your best testimonials on landing pages, within emails, and across social media channels, as well as via messaging apps and workplace platforms.
The quick sharing feature in Vocal Video also makes it easy to share any video in your library to a range of social media channels (see the image below).
Vocal Video also integrates with Zapier, so you can automatically share video testimonials.
Click here for more in-depth information about sharing and embedding Vocal Videos.
By using Vocal Video for high quality testimonial videos, business owners can attract new customers without allocating a huge portion of their budget to video production and editing.
You get a straightforward and repeatable system for requesting, recording, collecting, and sharing testimonial videos whenever your marketing strategy requires them.
If you’d like to get a quick start on recording and collecting affordable, high-quality video testimonials from your customers, sign up for a free Vocal Video account.
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Plans & Features
Pay Per Video
Testimonial Video Templates
Research: The ROI of Video Testimonials
Video Series: Behind the Marketing
6 Great Examples of Video Testimonials
Recording High-Quality Video Reviews
11 Examples of Powerful Client Testimonials
What is Customer Marketing?
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