Influencer Videos

Example questions and a template for creating influencer videos to fuel content marketing efforts.

Overview


Why create influencer videos?

With influencer videos, your company is able to draw on the halo effect of a trusted influencer recommending your product through their networks, and yours. Working with influencers that have their own significant following most often involves payment commensurate with the audience. Influencer videos are primarily shared on social media and advertising campaigns.
Do you want to start remotely collecting and publishing influencer videos without the time & expense of a camera crew or video editors? Then this influencer video template will be perfect for you.

What's in the template

We developed this video collector template to be a complete, easy-to-use solution for your respondents to record and upload video testimonials for your organization from any device.

We provide a delightful interface that matches your brand and works seamlessly on Mac, PC, iPhone, Android, and tablets. There's nothing for you – or your respondents – to download or install. All you need to do is share a link to start collecting great influencer videos.

Vocal Video collector
Capture video on any device with a fluid, branded interface

Your respondents will go through the following steps and record video responses to 3 questions:

  1. Introduction

    Thank you so much for recording this short video with your perspective! Please reach out to [contact_email] with any questions.

  2. Question 1

    Could you share your favorite thing about [your organization name]?

  3. Question 2

    What makes [your organization name] unique?

  4. Question 3

    Would you recommend [your organization name]?

  5. Attribution The respondent enters their preferred name & title to be used if you publish their videos.
  6. Thank-you Thank you for taking the time to respond. We truly appreciate it.

Use This Template

Make it your own
You can customize the questions, the introduction and thank-you messages, and make it match your branding with just a few clicks. You can even add your own custom incentive for respondents and record a greeting video if you like.

Automagic Video Publishing
When you get a response, Vocal Video will automatically generate a complete, professional-looking testimonial video with your logo, motion graphics, subtitles and transitions (like these). Vocal Video is the only solution on the market that does this.

Ad-free hosting & embedding included
After you publish your influencer videos, they are automatically hosted on branded public pages you can easily share. You can also embed your videos on your site with our mobile-friendly and ad-free embed codes.

Ready to start collecting influencer videos with this template? Create your free Vocal Video account today and collect unlimited influencer videos FREE.

Real customer examples

See how Vocal Video customers are using the influencer videos they've collected and published with this template:

The Hashtag Me campaign promotes their brand ambassadors on Youtube. They share their stories about their involvement and excitement for the mental health movement.

Hashtag Me
Google Cloud uses Vocal Video to promote influencers speaking about relevant topics in the industry.

Google Cloud
CEMA members record why they enjoy being a member and part of CEMA with the new hashtag #WhyCEMA. By watching other videos, it inspires members to leave their own success stories as well. CEMA members are industry experts as well as influencers in their field.

CEMA

There are many more real customer examples here – all playable.

How to get started

Start collecting influencer videos using this template in 5 minutes:

  1. Sign up: Create your free Vocal Video account here. (No credit card required.)
  2. Use this template: Create a new Video Collector and select the ‘Customer Testimonials’ template.
  3. Customize it: Make any changes you want to the questions, intro message, and branding (you can even add a custom incentive and welcome video).
  4. Send it: Send the public link to your video collector to your target audience. (Feel free to use our sample email sequence, and check out our guide to getting higher response rates on your video campaigns.)
  5. Publish responses: See your influencer videos roll in. We’ll automagically generate branded, pro-style draft videos for you. Publish your favorites. You can publish your first 5 videos completely free.
  6. Share & embed: Share and embed them on your site with our ad-free video hosting and responsive embed codes.

With Vocal Video there's no limit on the number of the number of responses you can gather, so you can cast a wide net and only publish the best responses.

Best of all, with Vocal Video you can also edit, publish, share and embed your first 5 testimonial videos free of charge. (When you want to publish more, you can upgrade to a paid plan for unlimited publishing – see our pricing page for details.)

Sample 3-touch email sequence

When inviting people to give you influencer videos via email, we recommend a 3-email sequence. Variations of this email sequence have been used successfully in hundreds of video-request campaigns by Vocal Video customers.

The first email in the sequence is a pre-ask – asking if they'd be open to recording a short video testimonial and thanking them in advance. The second email includes the link to the video collector, a brief explanation of the process, the questions they'll be asked to respond to, and some recording tips. The third email in the sequence is a gentle reminder to block out time to record.

Adapt this sequence to your use case, incentives, and your collector's actual questions, and fire away!

Email #1: The Pre-Ask

We'd love to share your perspective

We’re putting together a new series featuring well-regarded influencers in our community, and your name was at the top of the list!

Would you be open to recording a short video on your experience and perspective in the industry in the next two weeks?? We’re collecting video with a tool called Vocal Video, so it should be very easy and only take 5-10 minutes. The recording can be done from your phone or laptop.

Please let me know and I’ll send the link and the questions right over.

Thanks so much!

Email #2: The Invitation

Recording your short video

Thanks so much for sharing your perspective! We really appreciate it.

Here are the details on recording a video - it should take 5-10 minutes altogether. Just click here to record your video: https://vocalvideo.com/c/vocal-video-impact-of-video-testimonials

The 3 questions that we'd like you to answer are:
1. Could you share your favorite thing about [your organization name]?
2. What makes [your organization name] unique?
3. Would you recommend [your organization name]?

Here are a couple of tips:
1) Pick a quiet and well lit place
2) Avoid having windows or a light source in the background of your shot since that will create glare
3) Look directly at the camera
3) Relax and be yourself - you'll do great!

Let me know if you have any questions, and thanks again!

Email #3: The Reminder

Quick reminder - video

I just wanted to bump this to the top of your inbox to see when you might be able to carve out 5-10 mins to record a short video.

Here's the link to record your video - you can record any time it’s convenient for you from your phone or laptop: https://vocalvideo.com/c/vocal-video-impact-of-video-testimonials

Ready to start collecting influencer videos with this template? Create your free Vocal Video account today and collect unlimited influencer videos FREE.

Vocal Video is Trusted By


Vocal Video is going to make your life a lot easier. You don't have to be in person to get answers from people, and you can get very real, very genuine stories and comments.

Christine Hanks

Social Media Marketing Manager, Wonolo

Read the Case Study →

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