June 02, 2021
User generated content (UGC), particularly video, is highly sought after by marketers because it is the pinnacle of authenticity. There’s nothing like UGC to build trust, while boosting your credibility and sales.
But the challenge with UGC is that it’s hard to get — customers rarely create this kind of content on a schedule.
So, designing a marketing strategy around user generated video content can be hit and miss because you never know exactly when you’ll have the video content you need.
Then, when video content is available, there’s no guarantee that it will be high quality or touch on the points that are most valuable to your brand and content marketing strategy.
Even when you do have great visual content, like a video product review created by an influencer, for example, you still have to track it down by searching through hashtags or keywords.
Then, you have to wrangle it into one (or more) aesthetically pleasing galleries or other display unit on your site so other customers can see it.
We built Vocal Video to solve these exact problems and help brands capture high-quality user generated content regularly and effortlessly.
In this article, we’ll show you how you can use Vocal Video to:
Plus, we’ll show you how the process of creating these videos can be automated using a UGC platform so you can collect more videos from your users at scale in a way that is:
If you want to consistently and reliably collect user-generated video content from your customers in a simple and cost-effective way try Vocal Video for free.
Traditionally, collecting user generated videos for marketing campaigns meant:
These options are either slow and expensive, or unreliable.
We created Vocal Video to solve the problems of traditional video, and to help you capture user-generated video content in a reliable, scalable manner.
Vocal Video makes it effortless for customers to collect videos remotely, and asynchronously, using their computer or mobile device in as little as 5 to 10 minutes.
It’s also super easy for marketers to set up.
First, you create what we call a “Video Collector,” which guides your users through the steps of recording their user-generated video.
For a full rundown of how the collector works, check out this article on how to collect video reviews.
But here’s a quick overview:
The Video Collector takes all the hard work out of creating a video by automating the entire video capture process.
Plus, your users are more likely to respond to your request for video reviews because the process is so easy.
They don’t need to download anything, don’t have to think about what they’re going to say in the video, aren’t required to edit the videos themselves (but they can re-record anything they’re not happy with), and the collector works in any browser and on any device.
Once a user has recorded their responses to your Video Collector questions, you receive an email letting you know it’s ready to be reviewed.
When you receive the video, it will already have a series of edits pre-applied based on:
You just have to upload your logo and define your brand colors once within the collector settings, and it will automatically apply it to every video along with music, interstitial graphics, and more.
The only edits you have to do are trimming out unwanted dead spaces or off-brand comments from each video. But this process is easy and takes less than five minutes.
However, many of our customers like the pre-edited videos so much, they don’t need to edit much at all.
So chances are, you could just use the video as it arrives in your inbox and you’d already be ahead of what most brands are doing.
Here’s one example of a customer review video that was created automatically in Vocal Video without any manual editing:
Learn more about the Vocal Video editing process here.
You can then use these videos in all of your marketing campaigns by:
For more about sharing and embedding UGC videos created using Vocal Video, see this Knowledge Base article.
You don’t have to wait around for users or content creators to make videos and social content about your brand, instead, you can roll out a scalable process for recording UGC videos whenever your marketing campaigns need them.
You can be regularly gathering on-message content by regularly sending a link to your best customer on an ongoing basis.
Vocal Video’s seamless user-generated video content creation process means you can collect as many authentic and unscripted user-generated videos as needed — regularly and repeatedly.
If you want to start consistently and reliably collecting user-generated video content from your customers in a simple and cost-effective way, try Vocal Video for free.
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