Customer Award Videos

Example questions and a template for collecting acceptance speech videos to use in the promotion of your customer awards program.


Why create a customer awards program, and promote the winners with acceptance speech videos? 

Customer award programs can show customers your deep appreciation, cultivate long-term customer loyalty, and garner earned media and increased brand awareness. By highlighting your best customers’ use cases, you can catalyze other users to take full advantage of your products or services for maximum ROI. Incorporating acceptance speech videos into the promotion of the contest results can be a great way to help the winners build their own personal brand, and inspire more sharing and visibility for the program.

Do you want to start remotely collecting and publishing customer award videos without the time & expense of a camera crew or video editors? Then this customer award video template will be perfect for you.

What's in the template

We developed this video collector template to be a complete, easy-to-use solution for your respondents to record and upload video testimonials for your organization from any device.

We provide a delightful interface that matches your brand and works seamlessly on Mac, PC, iPhone, Android, and tablets. There's nothing for you – or your respondents – to download or install. All you need to do is share a link to start collecting great customer award videos.

Vocal Video collector
Capture video on any device with a fluid, branded interface

Your respondents will go through the following steps and record video responses to 3 questions:

  1. Introduction

    Congrats on this huge accomplishment! Your story stood out from tons of other submissions - and our team was incredibly impressed.

    We really appreciate you sharing your story, and recording a short acceptance speech video.

    Please feel free to reach me, [contact_email] , if you have any questions.

  2. Question 1

    How does it feel to be a [your organization name] awards winner?

  3. Question 2

    Could you share a few details about the challenge you solved with [your organization name]?

  4. Question 3

    What advice would you give to other [your organization name] customers?

  5. Attribution The respondent enters their preferred name & title to be used if you publish their videos.
  6. Thank-you Thank you for taking the time to respond. We truly appreciate it.

Use This Template

Make it your own
You can customize the questions, the introduction and thank-you messages, and make it match your branding with just a few clicks. You can even add your own custom incentive for respondents and record a greeting video if you like.

Automagic Video Publishing
When you get a response, Vocal Video will automatically generate a complete, professional-looking testimonial video with your logo, motion graphics, subtitles and transitions (like these). Vocal Video is the only solution on the market that does this.

Ad-free hosting & embedding included
After you publish your customer award videos, they are automatically hosted on branded public pages you can easily share. You can also embed your videos on your site with our mobile-friendly and ad-free embed codes.

Ready to start collecting customer award videos with this template? Create your free Vocal Video account today and collect unlimited customer award videos FREE.

Real customer examples

See how Vocal Video customers are using the customer award videos they've collected and published with this template:

Amplitude created acceptance speech videos from all of their Pioneer Awards winners. These were featured on a dedicated page, blog, and shared across social media channels.

The Product Marketing Alliance created acceptance speech videos featuring all the winners voted on by the Product Marketing Alliance. They featured the winners on their blog, website, and social media channels.

Product Marketing Alliance

How to get started

Start collecting customer award videos using this template in 5 minutes:

  1. Sign up: Create your free Vocal Video account here. (No credit card required.)
  2. Use this template: Create a new Video Collector and select the ‘Customer Testimonials’ template.
  3. Customize it: Make any changes you want to the questions, intro message, and branding (you can even add a custom incentive and welcome video).
  4. Send it: Send the public link to your video collector to your target audience. (Feel free to use our sample email sequence, and check out our guide to getting higher response rates on your video campaigns.)
  5. Publish responses: See your customer award videos roll in. We’ll automagically generate branded, pro-style draft videos for you. Publish your favorites. You can publish your first 5 videos completely free.
  6. Share & embed: Share and embed them on your site with our ad-free video hosting and responsive embed codes.

With Vocal Video there's no limit on the number of the number of responses you can gather, so you can cast a wide net and only publish the best responses.

Best of all, with Vocal Video you can also edit, publish, share and embed your first 3 testimonial videos free of charge. (When you want to publish more, you can pay as you go or select an annual plan for unlimited publishing – see our pricing page for details.)

Sample 3-touch email sequence

When inviting people to give you customer award videos via email, we recommend a 3-email sequence. Variations of this email sequence have been used successfully in hundreds of video-request campaigns by Vocal Video customers.

The first email in the sequence is a pre-ask – asking if they'd be open to recording a short video testimonial and thanking them in advance. The second email includes the link to the video collector, a brief explanation of the process, the questions they'll be asked to respond to, and some recording tips. The third email in the sequence is a gentle reminder to block out time to record.

Adapt this sequence to your use case, incentives, and your collector's actual questions, and fire away!

Email #1: The Pre-Ask

Congratulations on your award!

Congratulations on being selected as a winner of [your organization name] Customer Award! Your story stood out from the crowd, and our entire team was very impressed.

Would you be able to record a short acceptance speech video sometime in the next week? We’re collecting video with a tool called Vocal Video, so it should very easy and only take 5-10 minutes and can be done from your phone or laptop. We plan to promote your video when we announce the winners.

Please let me know and I’ll send the link and the questions right over.

Thanks so much!

Email #2: The Invitation

Your video

Thanks so much for agreeing to record a short acceptance speech video! We really appreciate it.

Here are the details on recording a video - it should take 5-10 minutes altogether. Just click here to record your video: 

The questions that we'd like you to answer are:
1. How does it feel to be a [your organization name] awards winner?

2. Could you share a few details about the challenge you solved with [your organization name]?

3. What advice would you give to other [your organization name] customers?

Here are a couple of tips:
1) pick a quiet and well lit place
2) avoid having windows or a light source in the background of your shot since that will create glare
3) look directly at the camera
3) relax and be yourself - you'll do great!

Let me know if you have any questions, and thanks again!

Email #3: The Reminder

Quick reminder - video

I just wanted to bump this to the top of your inbox to see when you might be able to carve out 5-10 mins to record a short video.

Here's the link to record your video - you can record any time it’s convenient for you from your phone or laptop:

Ready to start collecting customer award videos with this template? Create your free Vocal Video account today and collect unlimited customer award videos FREE.

Vocal Video is Trusted By

Vocal Video is low friction high impact. We find that video testimonials are the greatest way to get the voice of our customer immediately in the hands of folks who are considering us.

Hilmon Sorey

Managing Director, Clozeloop

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