Executive Story Videos

Produce videos from your company’s leadership team to promote announcements like product launches or brand relaunches.


Why create executive stories?

Your leadership team can be a great source of expertise, industry insights, and inspiration for your audience including customers, prospects, partners and internal employees. Tapping into those talents in your C-suite, executive story videos can serve myriad purposes including giving the context behind a product launch, brand refresh, and other important company announcements. 
Do you want to start remotely collecting and publishing executive story videos without the time & expense of a camera crew or video editors? Then this executive story video template will be perfect for you.

What's in the template

We developed this video collector template to be a complete, easy-to-use solution for your respondents to record and upload video testimonials for your organization from any device.

We provide a delightful interface that matches your brand and works seamlessly on Mac, PC, iPhone, Android, and tablets. There's nothing for you – or your respondents – to download or install. All you need to do is share a link to start collecting great executive story videos.

Vocal Video collector
Capture video on any device with a fluid, branded interface

Your respondents will go through the following steps and record video responses to 3 questions:

  1. Introduction

    Thank you so much for sharing your perspective on the upcoming [your organization name] announcement in this short video! Please reach out to [contact_email] with any questions.

  2. Question 1

    Why has [your organization name] chosen to move in this direction?

  3. Question 2

    Could you describe the expected impact of this announcement on the market?

  4. Attribution The respondent enters their preferred name & title to be used if you publish their videos.
  5. Thank-you Thank you for taking the time to respond. We truly appreciate it.

Use This Template

Make it your own
You can customize the questions, the introduction and thank-you messages, and make it match your branding with just a few clicks. You can even add your own custom incentive for respondents and record a greeting video if you like.

Automagic Video Publishing
When you get a response, Vocal Video will automatically generate a complete, professional-looking testimonial video with your logo, motion graphics, subtitles and transitions (like these). Vocal Video is the only solution on the market that does this.

Ad-free hosting & embedding included
After you publish your executive story videos, they are automatically hosted on branded public pages you can easily share. You can also embed your videos on your site with our mobile-friendly and ad-free embed codes.

Ready to start collecting executive story videos with this template? Create your free Vocal Video account today and collect unlimited executive story videos FREE.

Real customer examples

See how Vocal Video customers are using the executive story videos they've collected and published with this template:

Comscore is using Vocal Video as a key tool to promote the launch of their new company vision. Video interviews of their CEO, Chief Revenue Officer, and others, fully produced with Vocal Video, are showcased and help personalize the message to their audience.

President and CEO of Lambda Chi Alpha Educational Foundation shares a fun announcement across his organization using Vocal Video. These videos inform board members and volunteers what is going on in the organization, as well as promotes a positive culture.

Lambda Chi Alpha Educational Foundation
The WLPC promotes speakers at their upcoming conference using Vocal Video on social media. These announcements are also a chance for industry leaders to share insight and expertise with others in their field.


There are many more real customer examples here – all playable.

How to get started

Start collecting executive story videos using this template in 5 minutes:

  1. Sign up: Create your free Vocal Video account here. (No credit card required.)
  2. Use this template: Create a new Video Collector and select the ‘Customer Testimonials’ template.
  3. Customize it: Make any changes you want to the questions, intro message, and branding (you can even add a custom incentive and welcome video).
  4. Send it: Send the public link to your video collector to your target audience. (Feel free to use our sample email sequence, and check out our guide to getting higher response rates on your video campaigns.)
  5. Publish responses: See your executive story videos roll in. We’ll automagically generate branded, pro-style draft videos for you. Publish your favorites. You can publish your first 5 videos completely free.
  6. Share & embed: Share and embed them on your site with our ad-free video hosting and responsive embed codes.

With Vocal Video there's no limit on the number of the number of responses you can gather, so you can cast a wide net and only publish the best responses.

Best of all, with Vocal Video you can also edit, publish, share and embed your first 3 testimonial videos free of charge. (When you want to publish more, you can pay as you go or select an annual plan for unlimited publishing – see our pricing page for details.)

Sample 3-touch email sequence

When inviting people to give you executive story videos via email, we recommend a 3-email sequence. Variations of this email sequence have been used successfully in hundreds of video-request campaigns by Vocal Video customers.

The first email in the sequence is a pre-ask – asking if they'd be open to recording a short video testimonial and thanking them in advance. The second email includes the link to the video collector, a brief explanation of the process, the questions they'll be asked to respond to, and some recording tips. The third email in the sequence is a gentle reminder to block out time to record.

Adapt this sequence to your use case, incentives, and your collector's actual questions, and fire away!

Email #1: The Pre-Ask

We'd love to share your perspective

We’re excited to share your perspective on the upcoming [your organization name] announcement! Would you be able to record a short video in the next week? We’re using a tool called Vocal Video, so it should only take about 5-10 minutes and you can do as many takes as you’d like before submitting the final video.

Please let me know, and just in case you’re ready to get started right away, here’s the link: https://vocalvideo.com/c/vocal-video-impact-of-video-testimonials

Thanks so much!

Email #2: The Invitation

Your video

Thanks so much for agreeing to record this video to promote the big announcement! We really appreciate it.

Here are the details on recording a video - it should take 5-10 minutes altogether. Just click here to record your video: https://vocalvideo.com/c/vocal-video-impact-of-video-testimonials

The 2 questions that we'd like you to answer are:
1. Why has [your organization name] chosen to move in this direction?

2. Could you describe the expected impact of this announcement on the market?
Here are a couple of tips:
1) pick a quiet and well lit place
2) avoid having windows or a light source in the background of your shot since that will create glare
3) look directly at the camera
3) relax and be yourself - you'll do great!

Let me know if you have any questions, and thanks again!

Email #3: The Reminder

Quick reminder - video

I just wanted to bump this to the top of your inbox to see when you might be able to carve out 5-10 mins to record a short video.

Here's the link to record your employee video - you can record any time it’s convenient for you from your phone or laptop: https://vocalvideo.com/c/vocal-video-impact-of-video-testimonials

Ready to start collecting executive story videos with this template? Create your free Vocal Video account today and collect unlimited executive story videos FREE.

Vocal Video is Trusted By

Vocal Video is going to make your life a lot easier. You don't have to be in person to get answers from people, and you can get very real, very genuine stories and comments.

Christine Hanks

Social Media Marketing Manager, Wonolo

Read the Case Study →

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