Will Curran, founder and Chief Event Einstein at Endless Events shared his thoughts on why video testimonials are imperative to services based businesses like theirs. Find out how they've mastered automated video content creation from their customers and an audience of participants you might not expect. All these video testimonials are used to draw in more leads and more prospects and increase brand awareness.
Why are testimonial videos important to your business?
Will Curran: Video testimonials are important to Endless Events' business because we're a service based company. We don't have a physical product that anyone can see. Instead, it's all about experience and what it's like working with us. The only way you can convey that is through testimonials, and video content showing it. The video is what most sells what you do, so that helps us tremendously in being able to share that experience online so people can see it for themselves.
One cool thing about video testimonials for us, and why it's so important, is that we also produce a lot of content which gives people a tremendous amount of value. They get to learn so much from it, and are able to change the way they think or learn a new skill. Sometimes you don't really hear from those people, but every now and then you get an email. "Oh my gosh, you know this ebook? It really helped me. Thank you so much." So video testimonials allow us to be able to share those stories about our content.
It's automated video content creation. The fact that you literally set it up and send it out to people and boom, you're getting video content without having to ask questions or do interviews is mind blowing.
How are you using Vocal Video?
Will Curran: We use Vocal Video for two things. The first one's very obvious. We have customers and people have worked with us in the past record stories of what it's like working with us, and what they thought of us. Would they recommend us? That sort of thing. That's kind of an obvious play.
But the less obvious one is that we have a chance to get testimonials on the free stuff that we give away: all the content, the blogs, the ebooks, everything like that. It helps spread that story to new people. The might not have traded money with us, but enjoyed our content.
And the third way that we use it send it to our influential podcast guests that we've had in the past. We send them a Vocal Video link and say, "Hey, record a story." We have them share a couple answer a couple questions that we then turn it into actually piece of thought leadership content, promoting the podcast with it as well. Not the testimonial side of things, but more so as a chance to share, and get another piece of content. It's very, very cool.
If you had to describe Vocal Video in a couple of sentences, what would you say?
Will Curran: If I had to describe Vocal Video in a couple of sentences, I actually can do it one. It's automated video content creation. The fact that you literally set it up and send it out to people and boom, you're getting video content without having to ask questions or do interviews is mind blowing.
How do you use testimonial videos from Vocal Video?
Will Curran: We primarily use the testimonial videos that we get from Vocal Video on our social channels. We utilize them to draw in more leads and more prospects and more brand awareness. Across the board, however, we've also had the idea of embedding the videos in blog posts and using them as pieces to tell stories and embedding into larger pieces of content as well, but that's the next thing coming.
Would you recommend others try Vocal Video? Why?
Will Curran: I would absolutely recommend Vocal Video to anybody who is creating content. I mean anybody. Period. If you have a pulse, you need check out Vocal Video. And not only will I recommend it, I have been recommending it. And I will say right now that every single time someone sees one of those pieces of content, they immediately say, "How did you make that? What sort of software were you using? What did you do? That sort of thing as well. And then when I tell them about Vocal Video they are instantly hooked. I definitely highly recommend: A+.