Company Culture Videos

Example questions and a template for creating company culture videos reveal your brand’s culture for potential employees, prospects and customers.

Overview


Why create company culture videos?

Employer branding has taken off in recent years as companies vie to recruit high-quality new candidates and keep the ones that they have. Company culture videos give voice to your current employees to share what life is like at your company, and are key assets to share in the employee candidate recruitment process.

Do you want to start remotely collecting and publishing without the time & expense of a camera crew or video editors? Then this template will be perfect for you.

What's in the template

We developed this video collector template to be a complete, easy-to-use solution for your respondents to record and upload video testimonials for your organization from any device.

We provide a delightful interface that matches your brand and works seamlessly on Mac, PC, iPhone, Android, and tablets. There's nothing for you – or your respondents – to download or install. All you need to do is share a link to start collecting great .

Vocal Video collector
Capture video on any device with a fluid, branded interface

Your respondents will go through the following steps and record video responses to 3 questions:

  1. Introduction

    Thank you so much for recording this short video about your experience with [your organization name]! Please reach out to [contact_email] with any questions.

  2. Question 1

    Could you share a few details about the favorite part of your role and the team at [your organization name]?

  3. Question 2

    What stands out to you about the culture at [your organization name]?

  4. Question 3

    How do you feel employees embody the mission of [your organization name]?

  5. Attribution The respondent enters their preferred name & title to be used if you publish their videos.
  6. Thank-you Thank you for taking the time to respond. We truly appreciate it.

Use This Template

Make it your own
You can customize the questions, the introduction and thank-you messages, and make it match your branding with just a few clicks. You can even add your own custom incentive for respondents and record a greeting video if you like.

Automagic Video Publishing
When you get a response, Vocal Video will automatically generate a complete, professional-looking testimonial video with your logo, motion graphics, subtitles and transitions (like these). Vocal Video is the only solution on the market that does this.

Ad-free hosting & embedding included
After you publish your , they are automatically hosted on branded public pages you can easily share. You can also embed your videos on your site with our mobile-friendly and ad-free embed codes.

Ready to start collecting with this template? Create your free Vocal Video account today and collect unlimited FREE.

Real customer examples

See how Vocal Video customers are using the they've collected and published with this template:

Kogniz features their employees on their social media page, with celebratory posts introducing the Kognizite of the Week.

Kogniz
Securends created this employee video on their website, on the Careers page. The video features several Securends employees sharing their favorite aspect of working there, so prospective employees can learn more about the company culture.

Securends
Sunrun is promoting a fun company-wide celebration with a Vocal Video gallery. Many participants are able to participate in this short video clip, taking place in multiple locations.

Sunrun

There are many more real customer examples here – all playable.

How to get started

Start collecting using this template in 5 minutes:

  1. Sign up: Create your free Vocal Video account here. (No credit card required.)
  2. Use this template: Create a new Video Collector and select the ‘Customer Testimonials’ template.
  3. Customize it: Make any changes you want to the questions, intro message, and branding (you can even add a custom incentive and welcome video).
  4. Send it: Send the public link to your video collector to your target audience. (Feel free to use our sample email sequence, and check out our guide to getting higher response rates on your video campaigns.)
  5. Publish responses: See your roll in. We’ll automagically generate branded, pro-style draft videos for you. Publish your favorites. You can publish your first 5 videos completely free.
  6. Share & embed: Share and embed them on your site with our ad-free video hosting and responsive embed codes.

With Vocal Video there's no limit on the number of the number of responses you can gather, so you can cast a wide net and only publish the best responses.

Best of all, with Vocal Video you can also edit, publish, share and embed your first 5 testimonial videos free of charge. (When you want to publish more, you can upgrade to a paid plan for unlimited publishing – see our pricing page for details.)

Sample 3-touch email sequence

When inviting people to give you via email, we recommend a 3-email sequence. Variations of this email sequence have been used successfully in hundreds of video-request campaigns by Vocal Video customers.

The first email in the sequence is a pre-ask – asking if they'd be open to recording a short video testimonial and thanking them in advance. The second email includes the link to the video collector, a brief explanation of the process, the questions they'll be asked to respond to, and some recording tips. The third email in the sequence is a gentle reminder to block out time to record.

Adapt this sequence to your use case, incentives, and your collector's actual questions, and fire away!

Email #1: The Pre-Ask

We'd love to share your story

We really appreciate the contributions you’ve made to the company, and we’d love to feature you in our upcoming company culture video which we plan to share here at [your organization name], and with prospective employees!

Would you be able to record a video about your experience at [your organization name] in the next week? We’re collecting video with a tool called Vocal Video, so it should be very easy and only take 5-10 minutes. The recording can be done from your phone or laptop.

Please let me know and I’ll send the link and the questions right over.

Thanks so much!

Email #2: The Invitation

Your company culture video

Thanks so much for agreeing to record a short video about our company culture. We really appreciate it.

Here are the details on recording a video - it should take 5-10 minutes altogether. Just click here to record your video: https://vocalvideo.com/c/vocal-video-impact-of-video-testimonials

The 3 questions that we'd like you to answer are:
1. Could you share a few details about the favorite part of your role and the team at [your organization name]?
2. What stands out to you about the culture at [your organization name]?
3. How do you feel employees embody the mission of [your organization name]?
   
Here are a couple of tips:
1) pick a quiet and well lit place
2) avoid having windows or a light source in the background of your shot since that will create glare
3) look directly at the camera
3) relax and be yourself - you'll do great!

Let me know if you have any questions, and thanks again!

Email #3: The Reminder

Quick reminder - company culture video

I just wanted to bump this to the top of your inbox to see when you might be able to carve out 5-10 mins to record a short video.

Here's the link to record your employee video - you can record any time it’s convenient for you from your phone or laptop: https://vocalvideo.com/c/vocal-video-impact-of-video-testimonials

Ready to start collecting with this template? Create your free Vocal Video account today and collect unlimited FREE.

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I would absolutely recommend Vocal Video. It's so easy to use...and it takes a lot of the guesswork out of video editing.

Sarah Wong

Customer Success Fellow, Fellow

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