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November 04, 2022
Employee testimonial videos make a powerful addition to your recruitment marketing process by letting job seekers see and hear more about your organization and company culture directly from your current employees. This type of video content provides genuine social proof of the quality of your work environment, which attracts more potential employees to apply to your organization.
The problem? Employee video testimonials can be expensive, and a hassle to put together because recording video content most often involves hiring a videographer, setting up a professional video shoot, and investing a lot of time and money in post-production.
Vocal Video was specifically designed to cut through those complexities by giving you a new and dramatically different way of putting together employee testimonial videos that are both authentic and high-quality.
These videos can be easily created remotely, on your team members own devices, which makes it a lot more likely you’ll get responses to show to potential employees.
In this post, we’ll show you how you can use Vocal Video to:
But first, we’ll point you to four great employee testimonial examples created using Vocal Video for an idea of what you can achieve with our user-friendly process.
Want to get started recording your own employee testimonial videos without video production services? Sign up for a free Vocal Video account to record unlimited videos.
An employee testimonial is a current employee’s endorsement of your company. The testimonial should help prospective employees learn what it’s like to work at your company. Its purpose is to help you attract good employees who are enthusiastic about working with your team. While employee testimonials can come in many forms — audio, text, video, photographs, social media posts (or even taking over your brand’s social media account for the day), and so forth — we believe that video is the most effective.
That’s because employee testimonial videos do the best job of conveying enthusiasm that prospective candidates can see is not fabricated or forced. Plus, videos are more shareable and more likely to be consumed than other types of testimonials. It’s the same reason that client testimonial videos outperform written testimonials when you’re making a sale.
In addition to providing a short take on what your employees love most about your company, employee testimonial videos could include insight on…
Ideally, potential candidates can visualize a typical day on the job after watching a handful of testimonial videos.
All of the videos we show you below were produced using Vocal Video and recorded on the employee’s own phone or computer, without any professional video editing software.
Notice that all of them automatically include employer branding and colors, as well as slides for interview questions, text overlays with interviewee names and job titles, along with subtitles and background music.
Part-time marketplace Wonolo regularly posts employee testimonial videos featuring its team members. The employee videos are meant to profile specific employees from across the company, why they chose to work at Wonolo, and emphasize Wonolo’s unique company culture. The polished videos are all created using Vocal Video, and the interviewees are very personable.
In this example, the second, third, and fourth testimonial questions are particularly good because they elicit stories and give you a glimpse of the real person behind the role:
Read this article to learn more about how to ask the right questions for great customer testimonials.
Blueshift, a cross-channel marketing company, uses videos of employee stories on the careers page of its website to give prospective employees an insight into the company culture.
This example is similar to an employee case study, focusing on AI Solutions Engineer, Bhavti Sharda.
It works well because the interviewee retells her experience of being nervous in her initial interview, but shows she was put at ease. She gives examples of how communicative and supportive her team is, which helps job seekers feel more confident that their well-being matters to Blueshift.
The videos on the Blueshift careers page, apart from the logos and branding slides, are played back in black and white (an editing option within Vocal Video) for greater image consistency across the testimonial page.
This employee testimonial video example from SecurEnds — an Identity Governance and Administration startup — was shared on LinkedIn and was set up to automatically start playing within the platform so potential job candidates could learn more about the employee experience.
(Vocal Video’s testimonial videos can be shared on all major social media platforms and embedded in just about every platform.)
Read this article to learn how to create a highlight reel that merges several video testimonials from your company’s employees into one single video. This makes the video dynamic and more impactful in attracting new employees.
The very laid back interviewee featured in this employee testimonial fits perfectly with the target audience of the MyWorkChoice remote and flexible work platform.
It’s a great reminder that it’s important to make employee testimonial videos relatable to the people you want to attract to your organization.
It’s clear that the video has been recorded on a mobile phone, which adds to the relaxed approach of this employee testimonial.
Vocal Video testimonials can be recorded on any device your interviewee chooses. Get started today with a free Vocal Video account.
Vocal Video lets you put together similar employee testimonial videos to those shown in our list of examples, in just a few easy steps, and with far less time or money required than when you hire a film crew or professional video editors.
Plus, you don’t need video editing expertise in your skill set.
Here’s how you can do it, too:
Vocal Video makes the process of collecting employee testimonial videos extra easy because it walks you through every step.
The first step is to build what we call a “video collector”, and you can find in-depth information about how to do that in our five-minute video, but here is a quick explanation of how it’s done:
The videos you receive directly from your employees are edited upfront to include:
But Vocal Video also gives you the chance to edit your videos further using our own user-friendly editing tools right within our platform. This means you don’t have to download the videos and use third-party video editing software to make further changes (but you can, if you want to).
Our editing tools were specifically designed to be used by anyone, even if you have absolutely no video editing experience.
By just clicking, dragging, and dropping you can:
These changes are simple to implement, but have a powerful effect on your employee testimonial videos, making them even more polished and high-quality, so you can be proud to share them on all your communication channels to attract top talent.
Each Vocal Video testimonial you create has its own automatically-generated embed link that you can use to post on social media, your website, in emails, or anywhere else you need to share it.
You can also send out a link to your videos’ branded public pages hosted on the Vocal Video platform, or upload them to video sharing platforms like YouTube or Vimeo.
Click here to learn more about sharing and embedding your Vocal Video testimonials.
Vocal Video lets you create and share powerful professional quality employee testimonial videos without the hassle and expense of hiring a videographer, setting up a location, or getting your company’s employees to take time out of their busy schedules to record a video testimonial.
Use them in your efforts to attract the best talent to work with your team.
Product strategy, marketing, customer success (oh, and CEO too).
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