Sales Success Stories

Showcase salespeople and enable the broader team by creating videos documenting sales wins that can be shared across your organization.


Why create videos about sales wins?

In many sales organizations, it’s customary to regularly devote time to sharing customer and sales success stories. It’s important to take a moment to recognize the work of your sales and account management teams, and also to share this knowledge with the broader organization. By capturing these stories on video, your customer-facing teams, you can share these stories broadly, giving all parts of the business insights about what it takes to bring your best customers on board and preserving them as useful onboarding for new hires.
Do you want to start remotely collecting and publishing sales success stories without the time & expense of a camera crew or video editors? Then this sales success story template will be perfect for you.

What's in the template

We developed this video collector template to be a complete, easy-to-use solution for your respondents to record and upload video testimonials for your organization from any device.

We provide a delightful interface that matches your brand and works seamlessly on Mac, PC, iPhone, Android, and tablets. There's nothing for you – or your respondents – to download or install. All you need to do is share a link to start collecting great sales success stories.

Vocal Video collector
Capture video on any device with a fluid, branded interface

Your respondents will go through the following steps and record video responses to 3 questions:

  1. Introduction

    Thank you so much for recording your feedback in this short video! Please reach out to [contact_email] with any questions.

  2. Question 1

    Could you share the best part about working with [your organization name]?

  3. Question 2

    Are there any metrics you could share from your experience with [your organization name]?

  4. Attribution The respondent enters their preferred name & title to be used if you publish their videos.
  5. Thank-you Thank you for taking the time to respond. We truly appreciate it.

Use This Template

Make it your own
You can customize the questions, the introduction and thank-you messages, and make it match your branding with just a few clicks. You can even add your own custom incentive for respondents and record a greeting video if you like.

Automagic Video Publishing
When you get a response, Vocal Video will automatically generate a complete, professional-looking testimonial video with your logo, motion graphics, subtitles and transitions (like these). Vocal Video is the only solution on the market that does this.

Ad-free hosting & embedding included
After you publish your sales success stories, they are automatically hosted on branded public pages you can easily share. You can also embed your videos on your site with our mobile-friendly and ad-free embed codes.

Ready to start collecting sales success stories with this template? Create your free Vocal Video account today and collect unlimited sales success stories FREE.

Real customer examples

See how Vocal Video customers are using the sales success stories they've collected and published with this template:

Vendition, a training program for prospective Sales Development Representatives, shares success tips and more on their blog. Prospective students as well as sellers in the industry learn a lot from these success stories.

Vendition graduates are successful in tech sales, and they use social media to promote the experiences of their graduates.

Sellible is a training program foe sales professionals. They use Vocal Video cards to help graduates of their program tell the story of going from no skills, to a record-breaking sales professional with a wide range of opportunities available to them as a result of their training.


There are many more real customer examples here – all playable.

How to get started

Start collecting sales success stories using this template in 5 minutes:

  1. Sign up: Create your free Vocal Video account here. (No credit card required.)
  2. Use this template: Create a new Video Collector and select the ‘Customer Testimonials’ template.
  3. Customize it: Make any changes you want to the questions, intro message, and branding (you can even add a custom incentive and welcome video).
  4. Send it: Send the public link to your video collector to your target audience. (Feel free to use our sample email sequence, and check out our guide to getting higher response rates on your video campaigns.)
  5. Publish responses: See your sales success stories roll in. We’ll automagically generate branded, pro-style draft videos for you. Publish your favorites. You can publish your first 5 videos completely free.
  6. Share & embed: Share and embed them on your site with our ad-free video hosting and responsive embed codes.

With Vocal Video there's no limit on the number of the number of responses you can gather, so you can cast a wide net and only publish the best responses.

Best of all, with Vocal Video you can also edit, publish, share and embed your first 3 testimonial videos free of charge. (When you want to publish more, you can pay as you go or select an annual plan for unlimited publishing – see our pricing page for details.)

Sample 3-touch email sequence

When inviting people to give you sales success stories via email, we recommend a 3-email sequence. Variations of this email sequence have been used successfully in hundreds of video-request campaigns by Vocal Video customers.

The first email in the sequence is a pre-ask – asking if they'd be open to recording a short video testimonial and thanking them in advance. The second email includes the link to the video collector, a brief explanation of the process, the questions they'll be asked to respond to, and some recording tips. The third email in the sequence is a gentle reminder to block out time to record.

Adapt this sequence to your use case, incentives, and your collector's actual questions, and fire away!

Email #1: The Pre-Ask

Share your story?

We’re excited to share your recent customer win with the team! Would you be able to record a short video so we can share you story your colleagues?

We’re collecting video with a tool called Vocal Video, so it should be very easy and only take 5-10 minutes. The recording can be done from your phone or laptop.

Please let me know and I’ll send the link and the questions right over.

Thanks so much!

Email #2: The Invitation

Your video

Thanks so much for agreeing to record a short video about your customer win.

Here are the details on recording a video - it should take 5-10 minutes altogether. Just click here to record your video:

The 2 questions that we'd like you to answer are:
1. Could you share the best part about working with [your organization name]?
2. Are there any metrics you could share from your experience with [your organization name]?
Here are a couple of tips:
1) pick a quiet and well lit place
2) avoid having windows or a light source in the background of your shot since that will create glare
3) look directly at the camera
3) relax and be yourself - you'll do great!

Let me know if you have any questions, and thanks again!

Email #3: The Reminder

Quick reminder - video

I just wanted to bump this to the top of your inbox to see when you might be able to carve out 5-10 mins to record a short video.

Here's the link to record your employee video - you can record any time it’s convenient for you from your phone or laptop:

Ready to start collecting sales success stories with this template? Create your free Vocal Video account today and collect unlimited sales success stories FREE.

Vocal Video is Trusted By

Vocal Video has made it completely seamless to collect, record, and produce professional branded videos. It is an amazing product.

Anh Nguyen

Principal + Founder, Spark Event Management

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