Remarkably, you no longer have to be an expert web designer to put together an amazing testimonial page for your company. Good website testimonial templates make the process of testimonial design easier by providing a framework where you simply slot in your client testimonials to display them beautifully on your site.
Most website testimonial design templates focus on showcasing written testimonials on your website, as these are usually the most affordable and straightforward for businesses to collect. However, video testimonials are much more engaging and lead to higher conversions, even though they are often considered more expensive and time-consuming to record and display. Videos make it easier for the viewer to believe they’re hearing from real customers who believe in your business.
Our platform, Vocal Video, allows you not only to create professionally-styled video testimonials inexpensively, but also gives you easy-to-use templates and tools to display them on your website.
Additionally, you can use the transcripts that accompany each of your videos to create written testimonials that capture some of the enthusiasm and authenticity of video testimonials.
For example, you can build a card in Vocal Video that features a video and a pull quote, then just drop the embed code in your website:
In this article, we’ll explore:
Vocal Video is an affordable, asynchronous video testimonial recording platform for businesses of all sizes to collect impactful, effective testimonials. Sign up for your free Vocal Video account and get videos to embed on your own website.
Using Vocal Video to Collect and Record Video Testimonials
Vocal Video is an affordable, asynchronous video testimonial recording platform that makes it easy for businesses of all sizes to collect and showcase video testimonials from satisfied customers. In just a few steps, you can set up, request, record, and collect customer testimonials in video format.
Here’s how it works:
1. Start by Creating a Video Collector
Collectors are what your respondents use to record high-quality video and audio responses from respondents using Vocal Video. Before collecting videos, you’ll be able to setup the video collector to automatically include:
- Your branding colors and logo.
- A welcome note (optional welcome video, recording incentives, and your contact information).
- Up to 10 questions you want to ask your customer.
- A thank you message.
2. Send Customers a Link to Record Their Testimonial
Vocal Video automatically generates a link that you can send to happy customers who agree to record a testimonial. It takes them to your fully-branded landing page on the Vocal Video platform, where they can record a video without needing to download any new software or to subscribe to an app. You can email this link, share it on social media, or link to it directly from a website or landing page.
3. Respondents Easily Record Their Testimonial
Your customers record their video testimonial on their own time, using their own devices. Vocal Video provides guidance and support to help them create a high-quality video.
4. Videos Are Automatically Edited & Sent to You
Once your customers have recorded and submitted their video testimonials, you can review them and approve the ones you want to use on your website.
Vocal Video automatically edits every video you receive to include all the elements you added in the Video Collector (your brand colors and logo, for example) so you can display the video on your website as soon as you receive it. Additional edits we make for you also include:
- Animated transitions between responses.
- Default background music.
- Interstitial slides including the questions asked
- A call to action
Here's an example:
5. Additional Manual Editing Options Are Available within Vocal Video
Many of our users are happy to publish their video right after automatic editing has been applied, without any additional changes. But you also get the chance to use our suite of video editing tools to make your own, specific changes to the video.
Our built-in tools are designed to be super easy to use, and you don't need any experience to get great results. With Vocal Video, you can:
- Trim responses to make them more engaging, and remove any irrelevant information.
- Change out the default background music.
- Optionally: Convert responses to audio.
- Edit the video's automatic captions and the accompanying transcript.
Watch our 7-minute video on how to use Vocal Video’s suite of video editing tools.
6. Display Your Videos on Your Website (or Elsewhere)
Finally, you can use Vocal Video’s gallery builder tool to display your video testimonials on your website in a way that is easy to navigate and visually appealing.
Leverage Automatic Captions and Transcripts to Create Written Testimonials
When you use Vocal Video to collect and record videos, automatic captions are also included. You can use these as well as the accompanying transcript to create effective written or quote testimonials to display alongside your videos or on their own. To do this, simply select the text you want to use and copy it into the gallery tool when prompted.
Here's an example of a testimonial video with a featured quote from the American College of Clinical Pharmacy:
With Vocal Video's localization settings, you can also set your video collector to record and transcribe in over 23 different languages. This gives you the opportunity to increase the reach of your website testimonials to international markets. All these captions can be edited manually if the AI has not accurately captured the speaker's words.
Create Stunning Website Testimonial Pages with Vocal Video's Gallery Tool
Vocal Video’s gallery tool is a great way to display your video testimonials on your website and works just like a website testimonial template. You can select from a range of gallery styles and personalize the visual elements like colors and fonts to align with the style of your website. The process involves copying and pasting a single block of code that is automatically created by Vocal Video for each video produced on the platform.
Each style includes a text excerpt displayed alongside a video thumbnail, giving them the appearance of mini case studies or customer stories.
We describe the six different gallery styles you can use below, along with testimonial page examples for each one:
1. Walls of Love
Walls of Love are a common way to lay out testimonial pages on your website. They showcase your best testimonials in a visually striking way next to customer quotes.
You can learn how to create your own Wall of Love here.
Wall of Love example: EDU
Carousels are a dynamic way to embed videos and quotes on your website and allow you to display several testimonials where you may have limited space.
You can learn how to build your own testimonial Carousel here.
Carousel example: JemHR
Slideshows combine a simple thumbnail of a great testimonial with a quote.
You can learn how to put your own testimonial Slideshow together here.
Grids are a great way to display multiple testimonial videos in one place, such as on your homepage or testimonials page. Grids provide a large visual volume of social proof to impress potential customers.
You can learn how to create your own video testimonial Grids here.
Vocal Video Lists make it easy to create a seamless vertical website design that can fit right into your customer testimonial page.
You can learn how to create and edit your own testimonial video Lists here.
List example: Story Sells
Cards are video previews that can be customized and include pulled quotes from your video. Cards can be used in galleries of multiple testimonials, or on their own. You can display them with star ratings from external testimonials websites with positive reviews as our example client did below.
You can learn how to create video Cards with featured quotes here.
Card example: Cathedral Payments
Embed Individual Videos on Your Website Testimonial Page
Vocal Video generates embed codes for single testimonial videos, providing a quick and easy way to add them to your eCommerce store or website. You get a range of options for configuring your embed code, including autoplay, popover mode, max width, rounded corners, drop shadows, and alignment, allowing you to customize your video testimonials to your preferences.
Read this article to learn more about adding video embed codes to your website.
Vocal Video also generates automatic share codes for every video. You can copy and paste these codes into messaging apps, into an SMS, or post them directly on social media posts on platforms such as Facebook and LinkedIn.
It's a super quick way of sharing video testimonials with prospective customers and other target audiences across the web. Our platform also provides you with ad-free hosting, so you don't need to upload your testimonial videos onto a third-party platform.
Read more in-depth details of how to share and embed Vocal Videos on your site.
Vocal Video: Create Eye-Catching Website Testimonial Pages with Easy-to-Use Gallery Display Tools
Vocal Video not only allows you to easily and affordably collect video testimonials and customer reviews, alongside text testimonials, but also gives you all the tools you need to display them in a creative and professional way on your website. You can use testimonials recorded with our tools to highlight your customer success stories, positive customer experiences, customer feedback, influencer reviews, and other types of testimonials on the testimonial section of your website.
All of our video editing and embedding functionalities are designed to be straightforward to use, even for complete novices with no web design expertise. If anything confuses you, we have tutorials for every step of the way. With Vocal Video, you can start creating your own eye-catching website testimonial pages to attract new customers right away.
Sign up now for a free Vocal Video account to get started.