July 22, 2021
Video testimonial templates are useful because they let marketers and companies produce multiple testimonial videos with ease and consistency.
Videos created using a high-quality template can give you all of the social proof benefits of a video made from scratch, but with a fraction of the time and effort.
But what exactly is included in a video template? Typically, most people think “video template” and immediately jump to visual elements:
Like this example, from a Vocal Video testimonial:
Templates like these are a great starting point, but they’re only really relevant to the editing part of video creation that turns raw footage into a high-quality visual asset.
But video production for testimonials and customer reviews includes a lot more than visuals. It includes:
What if these other process-focused parts of making a video could be templatized?
That’s what we’ve done with Vocal Video.
In fact, we’ve created 45 video templates you can view on our site:
In each of these testimonial video templates, we’ve templatized the editing (graphics, text, overlays, etc) and the process, so that marketers and companies can put customer testimonial video collection on autopilot.
In this article, we’ll go through each part of these templates and their benefits. If at any time you want to take one of these templates for a spin, just sign up for a free 14-day trial (no credit card required).
Here’s the final Vocal Video product we’ll use to show you how each template works:
Here are all of the graphical elements that are available as templates within Vocal Video:
(You upload your logo once and it’s applied to all videos.)
(Use our presets or define your own; once you set up your brand colors they’re applied to all videos.)
(Auto-populated with your interviewee’s information.)
(Use our auto-generated track, select one from our music library, or upload your own.)
These templates are auto-generated for every video you create based on the questions you ask, your interviewee’s information, and more, so you’ll always have them for future reference.
Like we mentioned above, creating templates for the visual assets of an effective testimonial is just the beginning.
Below, we’ll show you how you can use Vocal Video templates to automate the entire process of creating a video testimonial — starting with video collection.
We also explain the entire process in detail in our blog, How to Make a Video Testimonial (with Just Your Computer and Common Sense), but the key benefit of using Vocal Video is that you can send your subject (typically a satisfied customer) a link, and have them record the testimonial video by themselves, asynchronously, on any device, without downloading any software.
They just click the link you send and open a landing page where they’re given instructions, and a prompt for each interview question:
Then, once the customer has submitted their video, it’s sent to your Vocal Video account where the visual and audio elements above are automatically applied.
At that point, you can make modifications to the pre-applied elements, or trim sections of the video, if desired.
This is especially helpful if your customer goes off on a tangent during an interview, and you’d like to isolate the best parts of the testimonial for your final product.
All of the editing features are designed for marketers — not pro videographers or video editors — and can typically be learned in under 15 minutes.
We’ve also templatized copy for your interactions with customers, including the email copy you can use to ask for a testimonial, and the questions you can plug into the collector to make sure you get a great testimonial end result.
The email copy for the first email you send to your customers can be found in the Vocal Video interface when you’re setting up a collector:
We also recently released a full library of templates outside of the Vocal Video interface that include three emails with an initial request and two follow-ups.
These email templates were written based on our decade of experience collecting video testimonials from all kinds of customers, including high-profile CEOs of multi-million dollar companies.
You can get great results by simply copy-pasting the text into your email service provider and sending them off to customers.
If you’re not sure what questions to ask during the interview, we have templates for that, too.
You can read about the thought process behind those questions in this blog, but for a quicker experience, just pick one of our templates and the questions will automatically be entered into the Vocal Video collector for you to send customers.
For example, in our B2B services review testimonial, we recommend you ask business owners the following questions:
Like the email outreach methods, these interview questions are based on extensive experience collecting video testimonials, so you can use them with confidence. No need to overthink your questions or doubt if you’re asking the right ones. Just select a template and get started.
To use the above templates for:
Jump straight into the collector setup process in the Vocal Video webapp.
Once you’re signed up and logged in, you can choose to create a new collector from scratch or use one of our templates:
If you choose to use a template, you’ll be walked through the entire process step-by-step starting with email copy.
For an example of what the “B2B Case Studies” template looks like in action, check out this review for B2B link-building agency Linkbuilder.io:
Notice how the narrative from that video follows the three questions from the B2B Case Studies template:
In the video, Linkbuilder.io customer Benji Hyam of Grow and Convert includes statements that start with:
“Before working with Linkbuilder.io….”“Their agency makes it extremely easy for us to...”“We’ve seen amazing results come across…”
Those three sentence starters map perfectly to the questions listed above.
The visual elements in the video also match up closely to the templates that are used across many testimonials made with Vocal Video:
For example, look at the intro slide for Linkbuilder.io compared to intros for Wrike and New Relic:
And the interstitial graphics are also similar:
Combined with the email copy you can find in our template library, these elements give you everything you need to create video testimonials on auto-pilot, that will appeal to your target audience and help you convert new customers.
Normally, collecting video testimonials is a drawn out, painstaking process. You have to:
Now, with Vocal Video you can collect online reviews and success stories for your video marketing on auto-pilot.
Here’s what the new process looks like:
From there, your videos are ready to be used for marketing campaigns, promos, social media, or anywhere else you want to get in front of potential customers.
You can even integrate with Zapier, so that email requests are automated (more on that in this guide).
Plus, it takes less than 15 minutes to start collecting videos today.
Want to try it out for yourself? Sign up for a free 14-day trial. You can collect unlimited videos and no credit card is required.
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Testimonial Video Templates
Research: The ROI of Video Testimonials
Video Series: Behind the Marketing
Reinventing Video Testimonials
The Definitive Guide to Customer Testimonials
Can software replace a video testimonial service?
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