Otis AI + Vocal Video: Get Higher Conversions using UGC Videos in Paid Ads

Learn how you can promote your business using paid advertising strategies and user-generated content (UGC) to increase brand awareness and grow their business.

Otis AI and Vocal Video have teamed up to empower small businesses to promote their business using paid advertising strategies and user-generated content (UGC) to increase brand awareness and grow their business.

With our new partnership with Otis AI, you can set up an on-going flow of new ad creative that can be deployed with Otis AI's tools. Vocal Video makes it easy to collect and share UGC videos, and with Otis AI’s intuitive platform it’s easy to promote those videos on paid advertising channels. With consistent optimization and testing, your business will find more quality leads and higher conversions. With this partnership, you can significantly improve your performance, save time and money, and increase brand awareness.

Follow this link to get $250 ad credit with Otis AI.

What is User-Generated Content (UGC) and why does it matter?

User-generated content (UGC), by definition, is any form of content – text, posts, images, videos, reviews, etc – created by individual people, not brands or agencies, and published online or on a social network.

How Algolia uses customer testimonials in paid ads

When compared to other marketing forms, UGC outperforms the rest. Authentic customer stories build trust with the most skeptical consumers. In fact, UGC influences 79% of consumers’ purchasing decisions compared to 13% influenced by branded content.

And when it comes to brand awareness, 31% of consumers say advertising that features UGC content is more memorable than traditional ads.

LinkBuilder shows off this video in a FB ad

The most engaging and valuable UGC for advertising is dynamic content like animation and videos. Video has traditionally been more challenging to produce, and has long relied on content creators and influencers vs real-life customers. Video generally beats static content because it causes your prospective customers to pause, mid-scroll, on whatever social channel they might be on like Facebook, Instagram, Twitter, TikTok, LinkedIn etc.

Hunterz.io uses a video testimonial with an Instagram ad

Small brands can achieve powerful results with relatable customer testimonials vs Influencers

Everyone is talking about Influencer marketing, but working with Influencers can present two big challenges for brands. Licensing costs tend to easily get out of hand, and potential customers no longer trust forced commercial endorsements. The good news is that you no longer have to wait for authentic UGC to come to you. Lean teams across B2B and B2C industries including retail, tech, e-commerce, agencies, services, events and more can dramatically improve the results from their marketing efforts by proactively capturing UGC from their customers.

With new tools like Vocal Video, you can set up the ongoing collection of automatically edited videos from your happy customers to use across your marketing channels. Learn more about the details of how this works in this article: How to Use Vocal Video as a User Generated Video Platform and Get UGC When You Need It

Social media paid advertising outperforms other marketing efforts

When you're running paid advertising campaigns, you're able to reach a very targeted audience and can utilize your content to elevate your brand. Running paid ads allows you to reach relevant audiences who are interested in your brand, fit your target demographic, and the exact geographic location you want to target. Platforms like Otis AI make it possible to run, test, and track sophisticated ad campaigns, without deep in-house expertise or expensive agencies.

A huge advantage of paid advertising is you can constantly test the effectiveness of your ads by setting up multiple versions of an ad and optimizing them based on audience interaction. With the help of this data, you can refine your brand, tailor your messages, and gain valuable insight on your audience and their interests.

About Vocal Video:

Vocal Video is the easiest way to collect, edit and host social proof videos from customers & employees. Video testimonials and reviews convert 25% more buyers, but creating professional videos can be a pain– Vocal Video makes it 10x faster and easier. The platform automagically transforms raw footage into multi-scene videos with motion graphics, soundtracks, subtitles, and your branding to create high-engagement video for website, social media and more. Subjects can record anytime, from any device.

About Otis AI: Otis AI is a digital marketing platform that allows small businesses to launch data-driven multi-channel ad campaigns across Facebook, Instagram, and Google in minutes, with no learning curve. Otis clients see an average of 10x return on ad spend and 2x-3x improvements compared to their prior results. The trendy sneaker store, Extra Butter, achieved an incredible 40x ROAS.

Ready to get started? Follow this link to get $250 ad credit with Otis AI.

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