Speaker: Stuart Maas, Director of Marketing & Conference Sales
Stuart Maas: The value that digital edge provides our sales and marketing efforts really goes from the 30,000 ft level, looking at the trends nationwide and what we can expect in the future, all the way down to some niche marketing, targeted marketing, looking what planners are needing in our market and their experience is absolutely valuable for us to sustain our presence in the market and also go after new business.
