February 06, 2021
Pulse Q&A is a knowledge crowdsourcing community for IT executives. Pulse's community of over 8000 members use the platform to share knowledge, ask questions on IT trends, and engage in peer-based research for rapid access to insights that drive business decisions.
For Pulse, video has become an important mechanism to engage their community members and share opinions and stories from their community with the world. Pulse has used Vocal Video in two ways:
Mayank Mehta (CEO) and Ras Gill-Boulos (CMO) of Pulse presented at Dreamforce and made Vocal-produced videos the centerpiece of their presentation. They used Vocal Video to capture CIO opinions on building diverse teams and leading the charge around Customer Experience (CX).
In this video, Ras Gill-Boulos, CMO at Pulse, shares her experience with Vocal Video and how video is key to their marketing strategy going forward:
Ras Gill-Boulos: Hi. So I come to this from the marketing perspective, at Pulse, where we're building communities of CIOs and CTOs, videos and especially video testimonials, are incredibly important so that we'll be able to build credibility with our audience. And we actually do see that this is how we're going to keep improving on the marketing side things.
Vocal Video is taking out two things for us. One, the need to go out and hire a videographer and, two, the need to find somebody to put it together.
Ras Gill-Boulos: So we've used Vocal Video in several ways, one during presentations. So we want to bring the user's voice to any audience that we're speaking to so immediately we've use Vocal Video for that. Secondly, for any of our investor presentations, we can't really bring users to these so we bring their videos to them.
Ras Gill-Boulos: So Vocal Video is taking out two things for us. One, the need to go out and hire a videographer and, two, the need to find somebody to put it together and to create, basically the commentary around it. It's super easy! We send it out, and within 24 to 48 hours we actually get out videos in super high quality and at the same time, they also feel very authentic, and that's what we really enjoy about it.
It's super easy! We send it out, and within 24 to 48 hours we actually get out videos in super high quality and at the same time, they also feel very authentic.
Ras Gill-Boulos: From the user perspective, it's incredibly easy to use to record to re-record and to give your perspective in the simplest way possible. You don't need recording booths. You don't need to wait on somebody to send you the emails of what you want to talk about. The questions are readily available. It's just an end to end process, which has made it very easy for us.
Ras Gill-Boulos: I mean, absolutely! I think if you need videos, if you need authentic videos and you need a transcription, it doesn't really make sense to do it anywhere else. Absolutely. I will recommend it to friends and colleagues.
Product strategy, marketing, customer success (oh, and CEO too).
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