Sound Physicians’ national, multi-specialty medical group is made up of more than 4,000 medical professionals, practicing in 400-plus hospitals across 45 states. With Vocal Video, Sound Physicians has found a “game-changer” for easily collecting videos from company leaders, partners, and employees to use in internal comms, social media marketing, and to feature on the website.
Read on to learn more about how Sara Lippert of Sound Physicians uses Vocal Video’s automatically edited videos, and realizes a significant ROI from video testimonials.
How does Sound Physicians use testimonial videos?
Sara Lippert: As a fully digital organization, our colleague population is extremely dispersed. The ability to use Vocal Video to collect colleague testimonials or partner testimonials has been really beneficial to our social media marketing and website content.
As someone who takes care of all of our internal communications, I really like to use Vocal Video to collect thank you messages from our leaders that we then send out in emails to our physician population.
What challenges did you have with creating video testimonials before Vocal Video?
Sara Lippert: The biggest challenge when it came to collecting testimonial videos was always the transfer of files. A lot of times video testimonials are too big to pass through emails. You have to go through third parties, or find a way to upload into the same shared folder.
It was always really complicated to explain to people how to submit videos. Now it is so easy!
With Vocal Video, the seamless transition from somebody recording a video on their phone or computer and then me immediately having access to it has been a complete game changer.
Editing is also fantastic now. Though I know how to be dangerous with an Adobe platform, the ease with which I'm able to generate subtitles and add transitions into a video can turn anybody into James Cameron. It's amazing.
What’s the ROI of video testimonials for Sound Physicians and how do you measure it?
Sara Lippert: Most of the ROI that I get to see for Vocal Video is through the internal communications that I send. Our own leaders record short snippets, and we share the videos with our colleague population. I think the biggest ROI is the general interaction with our colleagues.
It's definitely hard to measure how close a colleague feels connected with their organization, but I can track it through clicks on our emails, as well as just hearing directly from people that they appreciate when we send messages out in those ways.
Would you recommend others try Vocal Video? Why?
Sara Lippert: I would absolutely recommend Vocal Video to other organizations or internal communicators like myself.
Vocal Video is pretty unmatched when it comes to seamlessness of video collection and ease of use.
The authenticity that you get from videos submitted with Vocal Video is really refreshing.
It's fun, I guess, to spend a lot of money on a really expensive marketing video shoot, but you really lose out on the true connection of somebody talking to their camera. It is really raw, and I've always really appreciated that over having a really slick well put together video. Which isn’t to say that the videos from Vocal Video aren't well put together, because they are.
You get an air of charm and relatability that you can't replicate in a really polished studio environment. Not to mention it's a lot less expensive to have it done with Vocal Video.
How would you describe Vocal Video?
Sara Lippert:
I would describe Vocal Video as a one-stop shop for creating seamless, authentic, and easily accessible testimonial videos.
Note: Ready to start easily collecting, editing, and publishing customer testimonial videos and video reviews? Get your free Vocal Video account.