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Optimizely Boosts Talent Acquisition with Video Testimonials

Optimizely is a Digital Experience Platform (DXP) which offers marketing teams and others the ability to manage and optimize their digital activity and customer experience across every touchpoint. Known for their exceptional company culture, Optimizely highlights its community through authentic video testimonials. The company uses Vocal Video to capture employee stories to share at company-wide events, as well through social media for an external audience. In this customer spotlight, MacKenna Anovick, Marketing Manager, shares how Vocal Video simplifies the complex and time-consuming process of gathering employee testimonials.

Read on to see how Optimizely uses Vocal Video to highlight their wonderful company culture, and hit aggressive recruiting targets.

Speaker: MacKenna Anovick, Marketing Manager, Optimizely

How would you describe Vocal Video?

MacKenna Anovick: Testimonial videos are a great way for any company to illustrate all the hard work the employees are doing, while also making the content personal. Vocal Video is a simple way to showcase your community via video.

How is Optimizely using testimonial videos?

MacKenna Anovick:

At Optimizely, it is very important to us to showcase our employees. We feature employees company-wide on our all-hands calls, and externally on our social media accounts.

We love to highlight our company culture through our employees and we use Vocal Video to support all our employee culture initiatives.

What challenges did you have with creating video testimonials before Vocal Video?

MacKenna Anovick:

Vocal Video condenses the process of collecting videos and increases participation in our testimonials.

Without Vocal Video, it was a lot more work for employees. They had to follow confusing directions, record videos on their own device, add it to a shared folder, and specifically name their file according to a formula. The process we had before was too complex.

Vocal Video makes it simple on the front and back end of projects.

What’s the ROI of video testimonials for Optimizely and how do you measure it?

MacKenna Anovick:

By using our employee testimonials externally on our social channels, we see a return on investment from increased talent acquisition. We are able to recruit more individuals and grow our company.

Would you recommend others try Vocal Video? Why?

MacKenna Anovick: I 1,000% recommend Vocal Video to others. Anyone who does any form of testimonials, whether it be employee, customer, or partner testimonials can benefit. Vocal Video makes the process so much smoother for everyone involved.

Check out how Optimizely employees celebrated International Women’s Day:

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