July 11, 2022
Ignition is the world’s first client engagement and commerce platform for professional services. Mollie Phipps, Global Product Marketing Manager, shares how video promotes peer-to-peer referrals over written testimonials. Ignition uses Vocal Video to capture, edit, and share videos for sales, social media, case studies, event promotion, awards, and marketing campaigns.
Speaker: Mollie Phipps, Global Product Marketing Manager, Ignition
Mollie Phipps: Testimonials offer a great way for prospective customers to hear firsthand from their peers about what they love about our product. Peer-to-peer referrals are far more effective than many other marketing strategies. Using video to share a testimonial is really authentic and much, much more engaging than just a written testimonial.
Mollie Phipps: We use customer testimonial videos on social media, as part of our sales process, and also in various marketing channels, like case studies. We also use employee testimonial videos for recruitment.
Mollie Phipps: We use Vocal Video to capture customer video testimonials, as well as employee testimonials, and to promote and share videos from events like award shows.
Find some of Ignition’s Top 50 Women in Accounting winners on their LinkedIn page.
Mollie Phipps: Vocal Video is so easy to use! For customers, it provides them with a great experience when recording and uploading their video.
Vocal Video is really simple and so seamless for us to prepare the Collector and then to publish the videos once they've automatically been edited for us. So it's a huge, huge time saver.
I would absolutely recommend Vocal Video to anyone looking to capture testimonials for their business. It's a really affordable tool that we now use in so many ways to create super slick looking videos.
Note: Ready to start easily collecting, editing, and publishing customer and employee testimonial videos? Get your free Vocal Video account, no credit card required.
Customer success at Vocal Video.
Sign Up Free
No credit card required • See plans & pricing →
Vocal Video is the only all-in-one platform for collecting, editing, hosting, and sharing testimonial videos.
Create free account →
Plans & Features
Pay Per Video
Testimonial Video Templates
Research: The ROI of Video Testimonials
Video Series: Behind the Marketing
6 Great Examples of Video Testimonials
Recording High-Quality Video Reviews
11 Examples of Powerful Client Testimonials
What is Customer Marketing?
© Vocal Video ∙ Made with ♥ in California.
Terms of Service