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Ignition on how video drives peer-to-peer referrals

Ignition is the world’s first client engagement and commerce platform for professional services. Mollie Phipps, Global Product Marketing Manager, shares how video promotes peer-to-peer referrals over written testimonials. Ignition uses Vocal Video to capture, edit, and share videos for sales, social media, case studies, event promotion, awards, and marketing campaigns.

Speaker: Mollie Phipps, Global Product Marketing Manager, Ignition

What is the impact of video testimonials on a company like Ignition?

Mollie Phipps: Testimonials offer a great way for prospective customers to hear firsthand from their peers about what they love about our product. Peer-to-peer referrals are far more effective than many other marketing strategies. Using video to share a testimonial is really authentic and much, much more engaging than just a written testimonial.

How are video testimonials used at Ignition?

Mollie Phipps: We use customer testimonial videos on social media, as part of our sales process, and also in various marketing channels, like case studies. We also use employee testimonial videos for recruitment.

How are you using Vocal Video?

Mollie Phipps: We use Vocal Video to capture customer video testimonials, as well as employee testimonials, and to promote and share videos from events like award shows.

Describe Vocal Video in your own words.

Mollie Phipps: Vocal Video is so easy to use! For customers, it provides them with a great experience when recording and uploading their video.

Vocal Video is really simple and so seamless for us to prepare the Collector and then to publish the videos once they've automatically been edited for us. So it's a huge, huge time saver.

I would absolutely recommend Vocal Video to anyone looking to capture testimonials for their business. It's a really affordable tool that we now use in so many ways to create super slick looking videos.

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