September 15, 2022
Employer branding videos are an increasingly popular way of promoting your company culture and showing potential candidates that your company is a great place to work. These recruitment videos can be shared on careers pages, or used in emails sent directly to prospective employees. They provide social proof that your company has a quality work environment and are a way of attracting top talent and increasing recruitment conversion rates for your business.
Beyond the recruitment process, the best employer brand videos are also a way of increasing employee retention by showing current team members the work your organization is doing to ensure their work environment remains positive, productive, and collaborative.
The most effective employer brand videos typically fall into one of two categories:
Traditionally, however, most employer branding videos are expensive to produce and require you to hire a professional film crew and video editors to make them look compelling and well-styled. For one-off company culture videos, the investment may be worthwhile, but making individual employee videos for each role you want to recruit for may be prohibitive if you take this approach.
Vocal Video’s video recording platform was specifically designed to give you a faster and easier way of recording high-quality employer brand videos from specific roles and departments without having to hire expensive video crews. These videos are recorded asynchronously on your team members’ own devices and are automatically edited to a professional standard.
In this article, we’ll show you:
Want to get started recording your own employer brand videos without hiring expensive video production services? Sign up for Vocal Video for free.
Below, we have put together a list of 4 great employer branding videos produced using our platform and recorded on users’ own mobile phones or tablets. The videos feature a range of real employee stories, interviews with team members, highlight reels of employee testimonials, and company culture videos used as part of each company’s recruitment marketing strategy.
Note how all of them are professionally-styled and easy to watch because of Vocal Video’s automatic editing process — and all of the video content is kept concise and compelling. The videos also include:
Read this article to learn more about how to ask the right questions for great employee testimonials.
Digital marketing agency Propelrr uses employer branding videos created using Vocal Video on its Careers page and below their Job Openings.
By including employee testimonials provided by team members in similar roles at the company, the company gives potential candidates a clear idea of what it’s like to work at Propelrr along with a clear picture of the experience from someone who is already working in an equivalent position.
Click here to see their employee testimonial videos on their Careers page.
Uniquely, some of Recovery Centers of America’s (RCA) employees have also recovered from addictions through RCA programs. This gives their employee testimonials additional impact as they can vouch for both the effectiveness of RCA’s recovery programs and for their positive experiences as employees.
RCA also uses “A Day in the Life” videos on its Careers page to show prospective employees a real insight into what they can expect their working day to be like if they are hired by RCA.
These employee testimonials for Whistle on their careers page give prospective candidates a real idea of what the day-to-day of this specific role involves. This style of video is successful because the employee focuses on the positives and speaks directly to whoever is watching in a really engaging and relaxed way.
Read this article to learn more about creating Video Galleries within Vocal Video.
Identity Governance and Administration tech startup SecurEnds shares its employer brand videos and employee testimonials on LinkedIn to attract more candidates. The videos are set up to automatically start playing within the platform.
Employer branding videos created using Vocal Video can be shared on all major social media platforms and embedded on most platforms.
Vocal Video lets you put together employer branding videos like the ones in our list very quickly and easily. You don’t need to hire a film crew or professional video editors and the whole process takes you and your employees just a few minutes to complete.
Here’s how you can do it for yourself:
You start creating each video on our platform by building a “Video Collector”.
Here’s a brief explanation of how that’s done:
Each of the videos you receive is pre-edited to include the following design elements:
Vocal Video also gives you the option to make your own edits to each video.
Our built-in video editing tools are designed for anyone to use, even if they have no previous video editing experience. This means you don’t have to download your videos onto complex third-party video editing software to make the changes you want to make, although you do have that option if you prefer it.
Here’s a list of the changes you can make using our suite of video editing tools:
Vocal Video provides unique automatically-generated embed codes and share links for every video that’s recorded. You can use these codes and links to post your employer branding videos across your social media channels, on your website, or send them via email or messaging services. (Alternatively, you can download the videos and upload them to social channels so that they automatically play in the newsfeed.)
Share links take viewers to your fully-branded Vocal Video landing page where the videos are hosted and prospective candidates can watch the videos completely ad-free.
Click here to read an article about how to use our free testimonial app to embed our testimonial videos on your website.
With Vocal Video, you can record and share a variety of employer branding videos to promote your organization as a great place to work. Our videos are recorded by users asynchronously and arrive in your inbox edited to a professional standard, without any additional work for you. They are an inexpensive way of producing multiple videos for every aspect of your recruiting strategy.
To record your own employer brand videos quickly and affordably using the Vocal Video platform create your free Vocal Video account.
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