Demandbase on how customer success videos drive pipeline and brand


Demandbase, an early mover in revolutionizing account-based marketing (ABM) has now set its sights on transforming the way B2B companies go-to-market with the leading account-based experience, advertising, sales intelligence, and B2B data platforms. Jon Leiberman, VP of Content, speaks on the ROI of customer video testimonials, and how Demandbase uses also uses Vocal Video for employee stories and thought leadership.

Speaker: Jon Leiberman, VP, Content, Demandbase

What are the main ways your organization uses testimonial videos from customers, employees or experts?

Jon Leiberman: We have just launched a robust testimonial video program that includes employees, customers, experts, thought leaders. So we really rely on video a lot - not only for campaigns, but also day to day content on social media.

What’s the ROI of customer testimonial videos, and how do you measure it?

Jon Leiberman: We have just launched a comprehensive customer testimonial video program because

We believe that customer success stories are really what drive brand, drive pipeline. Everything.

Nobody really wants to hear what you have to say about your company or your brand. They want to hear about what problem you've solved for your customers. So we firmly believe that video is a huge part of that. And in terms of ROI, some of it is difficult to measure, but other parts are not. You can look at the views, at open rates, and interaction on social.

Would you recommend others try Vocal Video? Why?

Jon Leiberman: One of our best stories with Vocal Video was after making a couple of key acquisitions of other companies, we sent out Video Collector links to all of the employees to get their thoughts on the acquisition and on the future. And then we edited together a video that we played at our town hall, which is an all-hands.

Vocal Video absolutely an easy way to easily scale your video programs.

With Vocal Video you can engage with a bunch of different stakeholders and it's super easy to use. People can just click on a link and submit their video.

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