July 21, 2021
Demandbase, an early mover in revolutionizing account-based marketing (ABM) has now set its sights on transforming the way B2B companies go-to-market with the leading account-based experience, advertising, sales intelligence, and B2B data platforms. Jon Leiberman, VP of Content, speaks on the ROI of customer video testimonials, and how Demandbase uses also uses Vocal Video for employee stories and thought leadership.
Speaker: Jon Leiberman, VP, Content, Demandbase
Jon Leiberman: We have just launched a robust testimonial video program that includes employees, customers, experts, thought leaders. So we really rely on video a lot - not only for campaigns, but also day to day content on social media.
Jon Leiberman: We have just launched a comprehensive customer testimonial video program because
We believe that customer success stories are really what drive brand, drive pipeline. Everything.
Nobody really wants to hear what you have to say about your company or your brand. They want to hear about what problem you've solved for your customers. So we firmly believe that video is a huge part of that. And in terms of ROI, some of it is difficult to measure, but other parts are not. You can look at the views, at open rates, and interaction on social.
Jon Leiberman: One of our best stories with Vocal Video was after making a couple of key acquisitions of other companies, we sent out Video Collector links to all of the employees to get their thoughts on the acquisition and on the future. And then we edited together a video that we played at our town hall, which is an all-hands.
Vocal Video absolutely an easy way to easily scale your video programs.
With Vocal Video you can engage with a bunch of different stakeholders and it's super easy to use. People can just click on a link and submit their video.
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