DirectMail2.0 is a marketing-based solution that is designed to seamlessly track the effectiveness of direct mail campaigns and integrate with key online platforms like Google, Facebook, Instagram and USPS Informed Delivery. Brad Kugler, CEO and Co-founder, discusses how his team uses Vocal Video to get prospective employee videos, customers testimonials, and to create exec communications - and they're not done dreaming up new uses cases yet.
Speaker: Brad Kugler, CEO/Co-Founder, DirectMail2.0, LLC.
What are the main ways your organization uses testimonial videos from customers, employees or experts?
Brad Kugler: So we use testimonial videos lots of ways including employee recruiting, customer testimonials and internal executive communications. We do a pre-interview on prospective employees. We get testimonial videos from customers. We also use it to send messages to employees from myself or other execs on some event or some coordinated action the company is doing. We've used it in more ways than you guys have even prescribed. And we keep finding new ways to use it.
What’s the ROI of customer testimonial videos, and how do you measure it?
Brad Kugler: Customer testimonials, have the highest ROI because they are social proof. They can also be used in a lot of non-selling type promotions. I'm talking about social media posts, content, they could even be used after the prospecting period as a closer for for prospects that are right there and they just need some of that social proof to put them over the edge. So there's definitely ROI for customer testimonial videos. This is a real person talking about the benefits of your company, the benefits of your product, and how good your services. So ROI for customer videos is absolute impressive.
Would you recommend others try Vocal Video? Why?
Brad Kugler: I would definitely recommend this product for none other than the ease of use. You've already established and know that customer testimonials or video content are obviously very, very highly recommended and useful. All that aside,
Vocal Video has built a platform that I feel is so intuitive, so easy to use, that anyone can use it.
You don't even really need to know how to do it. You just follow the tutorial or the steps with creating a video. Ease of use is why I recommend this product.
Note: Ready to start easily collecting, editing, and publishing customer testimonial videos and video reviews? Give Vocal Video a try with a free account, no credit card required.