Rebecca Gitomer is the Development Operations Manager at CareerVillage.org, a non-profit dedicated to democratizing access to career advice and guidance to typically underserved youth. In this video case study, she shares the importance of using video testimonials vs. "just telling" to truly communicate the deep impact of their work. You can learn more about CareerVillage.org here.
Why are video testimonials important to your organization?
As a non-profit organization, CareerVillage needs to show the impact that we have instead of telling it.
So Vocal Video has been a really important platform we've utilized to share the stories from our students, from our educators, from our professionals - to really show the the diverse and vast impact that we are having.
How are you using Vocal Video?
Rebecca Gitomer: So I work for a non profit organization called CareerVillage.org. We help democratize access to career advice for underserved youth. And we've been using Vocal Video to gather testimonials from our students, from our educators, and from professionals all on our platform to really share the impact that we're having and give a face and a voice to our beneficiaries.
If you had to describe Vocal Video in a couple of sentences, what would you say?
Rebecca Gitomer: Vocal Video is an easy, seamless way to collect high quality videos from your end users from your beneficiaries, from your customers, and have it compiled in a really neat video that's easy to share with your audience and show the value of the work that you're doing.
How do you use testimonial videos from Vocal Video?
Rebecca Gitomer: We share the testimonial videos from Vocal Video to social media and other channels to reach interested parties, and stakeholders interested in our work. We also use Vocal Video to grow interest from new students, from new educators, and from new professionals to use our platform and volunteer. We're sharing the videos wherever we can.
Would you recommend others try Vocal Video? Why?
Rebecca Gitomer: If you're looking for a cohesive way to track customer testimonials, to get strong content for your organization, you have to use Vocal Video. It is so great for all of that and more. It's so easy to use. I would definitely recommend it.