You’ve created a bunch of great new testimonial videos with Vocal Video. Now you’re facing the all-important step of how to embed them on your website and blog, and share them everywhere you reach your customers.
The first place your mind might go is to YouTube. YouTube hosts millions of hours of video, and has been in the game for an impressive 15 years. Uploading your videos to YouTube allows you to reach a built-in engaged audience on their site. Sounds pretty sweet.
Using YouTube is free in terms of dollars, but comes with a major catch. YouTube can place ads in front, in the middle, or at the end of your video, while it plays on their site. These ads are referred to as pre-roll, mid-roll, and post roll ads. Anyone in the world, including your direct competitors, can purchase ads on your video content and get in front of your hard won audience.
Even more insidious: once you embed a YouTube video on your website, your web traffic is no longer yours. For example, YouTube places a list of other videos to watch after your embedded video finishes playing. If your prospect clicks any of those videos, they will be taken away from your website and onto YouTube. Say bye to your engaged prospect. Precious traffic can be siphoned from your website (where you really want your leads and prospects to be) and redirected to YouTube to watch more videos - often never to return. By using YouTube as your primary video hosting platform, you’re giving YouTube permission to steal your traffic, make advertising money from your users, and direct traffic to your competitors. Starts to sound kind of expensive.
Enter the need for ad-free hosting services, like Wistia. Wistia is awesome. We’ve been customers of theirs several times over years, but with pricing starting at $99/month (for just 10 videos) the cost can just be too much to bear for smaller, lean teams that might not need all the features that they offer. Vocal Video’s pricing starting at $49/month, you can now remotely capture video, create professionally videos *and* host them for the half the cost that you’d be paying for a service, like Wistia.
We want the new testimonial videos you’ve created with Vocal Video to deliver the maximum ROI possible for your business. To that end, we are excited to offer ad-free hosting and embedding to all Vocal Video customers at no additional cost. All you have to do is copy the embed code into your blog or website, and the video player will appear. All the traffic stays on your site, with no ads, and no additional fees.