Product Launch Videos

Example questions and a template for creating professional, credible product launch videos from customers or prospects.


Why create product launch videos?

Historically, videos have been hard to get for product launches because the lead times were unfeasible. Sourcing good video subjects amongst early users, coordinating the shoot, filming the video, editing, etc all took too long. However, highly engaged early users can be great video subjects, and getting their testimonials on the record can be a reality when the total request takes only 5-10 minutes. With the resulting short, authentic videos, product and marketing teams can promote customer testimonials of new features or products at the time of launch. We see these videos for product launches most commonly embedded on blogs, websites, social media, email campaigns and press releases.
Do you want to start remotely collecting and publishing product launch videos without the time & expense of a camera crew or video editors? Then this product launch video template will be perfect for you.

What's in the template

We developed this video collector template to be a complete, easy-to-use solution for your respondents to record and upload video testimonials for your organization from any device.

We provide a delightful interface that matches your brand and works seamlessly on Mac, PC, iPhone, Android, and tablets. There's nothing for you – or your respondents – to download or install. All you need to do is share a link to start collecting great product launch videos.

Vocal Video collector
Capture video on any device with a fluid, branded interface

Your respondents will go through the following steps and record video responses to 3 questions:

  1. Introduction

    Thank you so much for recording your feedback in this video or audio recording! Please reach out to [contact_email] with any questions.

  2. Question 1

    Tell us more about the new product from [your organization name].

  3. Question 2

    How do you plan to use this new product from [your organization name]?

  4. Question 3

    How likely are you to recommend [your organization name] to a friend?

  5. Attribution The respondent enters their preferred name & title to be used if you publish their videos.
  6. Thank-you Thank you for taking the time to respond. We truly appreciate it.

Use This Template

Make it your own
You can customize the questions, the introduction and thank-you messages, and make it match your branding with just a few clicks. You can even add your own custom incentive for respondents and record a greeting video if you like.

Automagic Video Publishing
When you get a response, Vocal Video will automatically generate a complete, professional-looking testimonial video with your logo, motion graphics, subtitles and transitions (like these). Vocal Video is the only solution on the market that does this.

Ad-free hosting & embedding included
After you publish your product launch videos, they are automatically hosted on branded public pages you can easily share. You can also embed your videos on your site with our mobile-friendly and ad-free embed codes.

Ready to start collecting product launch videos with this template? Create your free Vocal Video account today and collect unlimited product launch videos FREE.

Real customer examples

See how Vocal Video customers are using the product launch videos they've collected and published with this template:

ComScore promoted a new product launch with Vocal Video, collecting videos like this one featuring insight from company leaders.

Life360 uses Vocal Video to collect testimonials for product launches, using the final videos on product landing pages and in paid advertising. Learn more in this video interview with their Director of Product Marketing.

Ruthless Equity promoted their latest educational product with testimonials from school administrators and leaders.

Ruthless Equity

There are many more real customer examples here – all playable.

How to get started

Start collecting product launch videos using this template in 5 minutes:

  1. Sign up: Create your free Vocal Video account here. (No credit card required.)
  2. Use this template: Create a new Video Collector and select the ‘Customer Testimonials’ template.
  3. Customize it: Make any changes you want to the questions, intro message, and branding (you can even add a custom incentive and welcome video).
  4. Send it: Send the public link to your video collector to your target audience. (Feel free to use our sample email sequence, and check out our guide to getting higher response rates on your video campaigns.)
  5. Publish responses: See your product launch videos roll in. We’ll automagically generate branded, pro-style draft videos for you. Publish your favorites. You can publish your first 5 videos completely free.
  6. Share & embed: Share and embed them on your site with our ad-free video hosting and responsive embed codes.

With Vocal Video there's no limit on the number of the number of responses you can gather, so you can cast a wide net and only publish the best responses.

Best of all, with Vocal Video you can also edit, publish, share and embed your first 3 testimonial videos free of charge. (When you want to publish more, you can pay as you go or select an annual plan for unlimited publishing – see our pricing page for details.)

Sample 3-touch email sequence

When inviting people to give you product launch videos via email, we recommend a 3-email sequence. Variations of this email sequence have been used successfully in hundreds of video-request campaigns by Vocal Video customers.

The first email in the sequence is a pre-ask – asking if they'd be open to recording a short video testimonial and thanking them in advance. The second email includes the link to the video collector, a brief explanation of the process, the questions they'll be asked to respond to, and some recording tips. The third email in the sequence is a gentle reminder to block out time to record.

Adapt this sequence to your use case, incentives, and your collector's actual questions, and fire away!

Email #1: The Pre-Ask

We need your feedback

Thank you so much for being a part of our early adopter program. Would you be open to recording a short video or audio testimonial in the next week? We’re collecting the recordings with a tool called Vocal Video, so it should be very easy and only take 5-10 minutes. The recording can be done from your phone or laptop.

Please let me know and I’ll send the link and the questions right over.

Thanks so much!

Email #2: The Invitation

Your video feedback

Thanks so much for agreeing to record a short video with your insights!

Here are the details on recording a video - it should take 5-10 minutes altogether. Just click here to record your video:

The 3 questions that we'd like you to answer are:
1. Tell us more about the new product from [your organization name].
2. How do you plan to use this new product from [your organization name]?

3. How likely are you to recommend [your organization name] to a friend?

Here are a couple of tips:
1) Pick a quiet and well lit place
2) Avoid having windows or a light source in the background of your shot since that will create glare
3) Look directly at the camera
3) Relax and be yourself - you'll do great!

Let me know if you have any questions, and thanks again!

Email #3: The Reminder

Quick reminder - your video

I just wanted to bump this to the top of your inbox to see when you might be able to carve out 5-10 mins to record a short video.

Here's the link to record your video - you can record any time it’s convenient for you from your phone or laptop:

Ready to start collecting product launch videos with this template? Create your free Vocal Video account today and collect unlimited product launch videos FREE.

Vocal Video is Trusted By

I would absolutely recommend Vocal Video. It's so easy to use...and it takes a lot of the guesswork out of video editing.

Sarah Wong

Customer Success Fellow, Fellow

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