B2B Case Study Videos

Create authentic B2B case study videos to accelerate the sales cycle.

Overview


Why create B2B case study videos?

Social proof like B2B case studies are some of the powerful tools a marketing team has to build trust in their brand and convert buyers. Historically, B2B organizations have relied on long form written case studies, but many innovative companies have looked to short, highly engaging video as a format for this kind of content. As a bonus, the transcript from the video interview can be used alongside the video for greater SEO benefit.

According to research with over 450 marketing professionals, 72% of marketing teams realize an ROI of 50-500% from customer testimonial videos (Source). B2B case study videos are regularly used on websites, blogs, social media, advertising, sales processes and more.
Do you want to start remotely collecting and publishing without the time & expense of a camera crew or video editors? Then this template will be perfect for you.

What's in the template

We developed this video collector template to be a complete, easy-to-use solution for your respondents to record and upload video testimonials for your organization from any device.

We provide a delightful interface that matches your brand and works seamlessly on Mac, PC, iPhone, Android, and tablets. There's nothing for you – or your respondents – to download or install. All you need to do is share a link to start collecting great .

Vocal Video collector
Capture video on any device with a fluid, branded interface

Your respondents will go through the following steps and record video responses to 3 questions:

  1. Introduction

    Thank you so much for recording this short video about your experience with [your organization name]! Please reach out to [contact_email] with any questions.

  2. Question 1

    What problem was your company dealing with before [your organization name]?

  3. Question 2

    How did [your organization name] help resolve this challenge?

  4. Question 3

    What results did you get with [your organization name]?

  5. Attribution The respondent enters their preferred name & title to be used if you publish their videos.
  6. Thank-you Thank you for taking the time to respond. We truly appreciate it.

Use This Template

Make it your own
You can customize the questions, the introduction and thank-you messages, and make it match your branding with just a few clicks. You can even add your own custom incentive for respondents and record a greeting video if you like.

Automagic Video Publishing
When you get a response, Vocal Video will automatically generate a complete, professional-looking testimonial video with your logo, motion graphics, subtitles and transitions. (like these) Vocal Video is the only solution on the market that does this.

Ad-free hosting & embedding included
After you publish your , they are automatically hosted on branded public pages you can easily share. You can also embed your videos on your site with our mobile-friendly and ad-free embed codes.

Ready to start collecting with this template? Start your no-obligation free trial of Vocal Video today and collect unlimited FREE.

Real customer examples

See how Vocal Video customers are using the they've collected and published with this template:

Linkbuilder.io features video case studies on their website and promotes across social media channels.

How to get started

Start collecting using this template in 5 minutes:

  1. Sign up: Start your no-obligation free trial of Vocal Video here. (No credit card required.)
  2. Use this template: Create a new Video Collector and select the ‘Customer Testimonials’ template.
  3. Customize it: Make any changes you want to the questions, intro message, and branding (you can even add a custom incentive and welcome video).
  4. Send it: Send the public link to your video collector to your target audience. (Feel free to use our sample email sequence, and check out our guide to getting higher response rates on your video campaigns.)
  5. Publish responses: See your roll in. We’ll automagically generate branded, pro-style draft videos for you. Publish your favorites.
  6. Share & embed: Share and embed them on your site with our ad-free video hosting and responsive embed codes.

With Vocal Video there's no limit on the number of the number of responses you can gather, so you can cast a wide net and only publish the best responses.

Best of all, you can gather an unlimited number of responses during your no-obligation free trial. Only upgrade if you get testimonial videos you want to publish.

Sample 3-touch email sequence

When inviting people to give you via email, we recommend a 3-email sequence. Variations of this email sequence have been used successfully in hundreds of video-request campaigns by Vocal Video customers.

The first email in the sequence is a pre-ask – asking if they'd be open to recording a short video testimonial and thanking them in advance. The second email includes the link to the video collector, a brief explanation of the process, the questions they'll be asked to respond to, and some recording tips. The third email in the sequence is a gentle reminder to block out time to record.

Adapt this sequence to your use case, incentives, and your collector's actual questions, and fire away!

Email #1: The Pre-Ask

We'd love to share your story

We’re really impressed with your work with [your organization name], and we’d love to be able to share your story with our community in a short case study video.

Would you be able to record a video about your experience with [your organization name] in the next two weeks? We’re collecting video with a tool called Vocal Video, so it should be very easy and only take 5-10 minutes. The recording can be done from your phone or laptop.

Please let me know and I’ll send the link and the questions right over.

Thanks so much!

Email #2: The Invitation

We'd love to share your story

Thanks so much for agreeing to record a video testimonial! We really appreciate it.

Here are the details on recording a video - it should take 5-10 minutes altogether. Just click here to record your video: https://vocalvideo.com/c/vocal-video-impact-of-video-testimonials

The 3 questions that we'd like you to answer are:

1. What problem was your company dealing with before [your organization name]?
2. How did [your organization name] help resolve this challenge?
3. What results did you get with [your organization name]?

Here are a couple of tips:
1) Pick a quiet and well lit place
2) Avoid having windows or a light source in the background of your shot since that will create glare
3) Look directly at the camera
3) Relax and be yourself - you'll do great!

Let me know if you have any questions, and thanks again!

Email #3: The Reminder

Your video testimonial

Thanks so much for agreeing to record a video testimonial! We really appreciate it.

Here are the details on recording a video - it should take 5-10 minutes altogether. Just click here to record your video: https://vocalvideo.com/c/vocal-video-impact-of-video-testimonials

The 3 questions that we'd like you to answer are:

1. What problem was your company dealing with before [your organization name]?
2. How did [your organization name] help resolve this challenge?
3. What results did you get with [your organization name]?

Here are a couple of tips:
1) Pick a quiet and well lit place
2) Avoid having windows or a light source in the background of your shot since that will create glare
3) Look directly at the camera
3) Relax and be yourself - you'll do great!

Let me know if you have any questions, and thanks again!

Ready to start collecting with this template? Start your no-obligation free trial of Vocal Video today and collect unlimited FREE.

Vocal Video is Trusted By


Vocal Video is automated video content creation. The fact that you literally set it up and send it out to people and boom, you're getting video content without having to ask questions or do interviews is mind blowing.

Will Curran

Chief Event Einstein, Endless Events

Read the Case Study →

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