Overview
Social proof like B2B case studies are some of the powerful tools a marketing team has to build trust in their brand and convert buyers. Historically, B2B organizations have relied on long form written case studies, but many innovative companies have looked to short, highly engaging video as a format for this kind of content. As a bonus, the transcript from the video interview can be used alongside the video for greater SEO benefit.
According to research with over 450 marketing professionals, 72% of marketing teams realize an ROI of 50-500% from customer testimonial videos (Source). B2B case study videos are regularly used on websites, blogs, social media, advertising, sales processes and more.
Do you want to start remotely collecting and publishing without the time & expense of a camera crew or video editors? Then this template will be perfect for you.
What's in the template
We developed this video collector template to be a complete, easy-to-use solution for your respondents to record and upload video testimonials for your organization from any device.
We provide a delightful interface that matches your brand and works seamlessly on Mac, PC, iPhone, Android, and tablets. There's nothing for you – or your respondents – to download or install. All you need to do is share a link to start collecting great .
Your respondents will go through the following steps and record video responses to 3 questions:
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Introduction
Thank you so much for recording this short video about your experience with [your organization name]! Please reach out to [contact_email] with any questions.
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Question 1
What problem was your company dealing with before [your organization name]?
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Question 2
How did [your organization name] help resolve this challenge?
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Question 3
What results did you get with [your organization name]?
- Attribution The respondent enters their preferred name & title to be used if you publish their videos.
- Thank-you Thank you for taking the time to respond. We truly appreciate it.
Make it your own
You can customize the questions, the introduction and thank-you messages, and make it match your branding with just a few clicks.
You can even add your own custom incentive for respondents and record a greeting video if you like.
Automagic
Video Publishing
When you get a response, Vocal Video will automatically generate a complete, professional-looking testimonial video with your logo, motion graphics, subtitles and transitions
(like these). Vocal Video is the
only solution on the market
that does this.
Ad-free hosting & embedding included
After you publish your , they are automatically hosted
on branded public pages you can easily share. You can also embed your videos on your site with our mobile-friendly and ad-free embed codes.
Ready to start collecting with this template? Create your free Vocal Video account today and collect unlimited FREE.
Real customer examples
See how Vocal Video customers are using the they've collected and published with this template:
There are many more real customer examples here – all playable.
How to get started
Start collecting using this template in 5 minutes:
- Sign up: Create your free Vocal Video account here. (No credit card required.)
- Use this template: Create a new Video Collector and select the ‘Customer Testimonials’ template.
- Customize it: Make any changes you want to the questions, intro message, and branding (you can even add a custom incentive and welcome video).
- Send it: Send the public link to your video collector to your target audience. (Feel free to use our sample email sequence, and check out our guide to getting higher response rates on your video campaigns.)
- Publish responses: See your roll in. We’ll automagically generate branded, pro-style draft videos for you. Publish your favorites. You can publish your first 5 videos completely free.
- Share & embed: Share and embed them on your site with our ad-free video hosting and responsive embed codes.
With Vocal Video there's no limit on the number of the number of responses you can gather, so you can cast a wide net and only publish the best responses.
Best of all, with Vocal Video you can also edit, publish, share and embed your first 3 testimonial videos free of charge. (When you want to publish more, you can pay as you go or select an annual plan for unlimited publishing – see our pricing page for details.)
Sample 3-touch email sequence
When inviting people to give you via email, we recommend a 3-email sequence. Variations of this email sequence have been used successfully in hundreds of video-request campaigns by Vocal Video customers.
The first email in the sequence is a pre-ask – asking if they'd be open to recording a short video testimonial and thanking them in advance. The second email includes the link to the video collector, a brief explanation of the process, the questions they'll be asked to respond to, and some recording tips. The third email in the sequence is a gentle reminder to block out time to record.
Adapt this sequence to your use case, incentives, and your collector's actual questions, and fire away!
Email #1: The Pre-Ask
Subject:
We'd love to share your story
We’re really impressed with your work with [your organization name], and we’d love to be able to share your story with our community in a short case study video.
Would you be able to record a video about your experience with [your organization name] in the next two weeks? We’re collecting video with a tool called Vocal Video, so it should be very easy and only take 5-10 minutes. The recording can be done from your phone or laptop.
Please let me know and I’ll send the link and the questions right over.
Thanks so much!
Email #2: The Invitation
Subject:
We'd love to share your story
Thanks so much for agreeing to record a video testimonial! We really appreciate it.
Here are the details on recording a video - it should take 5-10 minutes altogether. Just click here to record your video: https://vocalvideo.com/c/vocal-video-impact-of-video-testimonials
The 3 questions that we'd like you to answer are:
1. What problem was your company dealing with before [your organization name]?
2. How did [your organization name] help resolve this challenge?
3. What results did you get with [your organization name]?
Here are a couple of tips:
1) Pick a quiet and well lit place
2) Avoid having windows or a light source in the background of your shot since that will create glare
3) Look directly at the camera
3) Relax and be yourself - you'll do great!
Let me know if you have any questions, and thanks again!
Email #3: The Reminder
Subject:
Your video testimonial
Thanks so much for agreeing to record a video testimonial! We really appreciate it.
Here are the details on recording a video - it should take 5-10 minutes altogether. Just click here to record your video: https://vocalvideo.com/c/vocal-video-impact-of-video-testimonials
The 3 questions that we'd like you to answer are:
1. What problem was your company dealing with before [your organization name]?
2. How did [your organization name] help resolve this challenge?
3. What results did you get with [your organization name]?
Here are a couple of tips:
1) Pick a quiet and well lit place
2) Avoid having windows or a light source in the background of your shot since that will create glare
3) Look directly at the camera
3) Relax and be yourself - you'll do great!
Let me know if you have any questions, and thanks again!
Ready to start collecting with this template? Create your free Vocal Video account today and collect unlimited FREE.
