Customer: Paul Heaton, Founder & MD, The Comms Guru
Use cases: Customer testimonials, and employee videos for internal comms. You can see a gallery of their customer testimonials collected, published and embedded on their customer page here.
"What Vocal Video does really well is make it incredibly easy to capture genuine customer or employee voices when you don't need to organize a full video shoot around it." — Paul Heaton, Founder & MD, The Comms Guru
About The Comms Guru
The Comms Guru is a communications consultancy led by founder and managing director Paul Heaton. His team uses Vocal Video in two ways: to collect testimonials from its own clients, and as a tool it sees real value in for internal comms teams that want to hear from people across the business.
The Challenge: Video Lived at Two Extremes
For most organizations, video has meant choosing between two options that both fall short.
"At one end, you've got professional production where you're organizing filming, producing, even directing and editing," Paul explains. That works for big moments, but it's too heavy for the everyday stories teams want to tell.
At the other end, teams ask people to film themselves. That often leads to uneven quality, or to nothing at all. People don't know what to say or how to record it, so they simply don't. The result: plenty of stories worth telling never get captured.
The Solution: A Middle Ground That Keeps the Human Side
Vocal Video gave The Comms Guru the option it was missing. "There's enough structure and guidance to make it easy for somebody to contribute, but you still retain that natural genuine feeling of somebody speaking in their own words," Paul says.
Contributors get guided questions and record on their own, with no film crew or scheduling. The team gets consistent, usable video without losing the authenticity that makes it worth watching.
Paul is clear that this doesn't replace professional production. Polished video still has its place for big campaigns and leadership comms. Vocal Video sits alongside it, covering the stories that deserve to be told but don't justify a full shoot.
The Results: Real Voices, Used Everywhere
The biggest win for The Comms Guru is turning genuine client voices into content it can use across many channels. "Ultimately, people connect with people," Paul says.
Instead of telling prospects how great the team is, The Comms Guru lets their clients say it in their own words. Those stories now show up in:
- The company website
- Case studies (see how the Comms Guru wove video into this case study)
- Proposals
- Social content
Paul sees the same principle at work inside organizations. Internal comms teams can pair their professionally produced campaigns with real employee voices, which builds participation across the business.
Would Paul Recommend Vocal Video?
Absolutely. "Vocal Video removes a lot of the barriers that normally stop people contributing," he says.
In Paul's words, Vocal Video is a simple way to capture authentic video stories from the people you want to hear from. Most importantly, it helps teams hear from more people more often, without losing the human side of the story.
Ready to capture authentic stories from your customers and employees, without a full video shoot? Get started free at vocalvideo.com
