CEG Worldwide on how video testimonials boost conversion rates

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CEG Worldwide helps financial advisors accelerate their success as they build simple, elegant wealth management businesses for their clients. Heather O'Donnell shares how CEG Worldwide is able to capture 20+ testimonial videos from each event they produce, and use them on their website, landing pages, and social media to boost conversions.

What are the main ways your organization uses testimonial videos from customers, employees or experts?


Speaker: Heather O'Donnell, MIS and Senior Project Manger, CEG Worldwide
Heather O'Donnell: We use Vocal Video for recruiting, and to collect testimonials from webinars and conferences. It's fantastic, especially for marketing. We take the videos that we get from events and use them in emails, social media and our landing pages. Vocal Video has been a fantastic tool to increase our conversion rates.

What’s the ROI of customer testimonial videos, and how do you measure it?

Heather O'Donnell: We receive 20-plus videos per event, when our audience is online and they're live and they're interacting with us. So it's a simple ask. To record videos, like the ones we're getting from Vocal Video, can be extremely time consuming and costly.

So, hands down, the return on investment is massive, and Vocal Video makes getting these testimonial videos easy.

Would you recommend others try Vocal Video? Why?

Heather O'Donnell: I would say just give it a try. It's pretty easy to set up. had done a lot of research, and I had been looking for a video testimonial generator for several years and really no one had developed an end-to-end system for collecting video testimonials. I stumbled upon Vocal Video. I tried it out, and I tried a few other systems out too.

Vocal Video is number one on the market for collecting video testimonials.

The user interface is excellent, very easy to use, and I like the fact that they also have email notifications when a video has come through or has been published. So there's some nice automation. Clearly someone has thought through this product. Again, we use Vocal Video for recruiting and for testimonials from our events and webinars. Give it a try. I'd recommend this tool to anyone looking to capture video testimonials.

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