Speakers: Crystal Foote
What are your most used features in Winmo?
Crystal Foote: Winmo has been a game changer for Digital Culture Group. The most used features in Winmo that we utilize on a daily basis are WinmoEdge and the advanced search functionality. WinmoEdge is like having a personal marketing assistant at our fingertips. It gives us the latest trends, real time updates about accounts. So that really helps us make informed decisions when we're prospecting. We even share this for our clients as well, for new business pitches. The second most amazing feature in Winmo is the advanced search functionality. The advanced search functionality allows us to really define who we want to target and also prospect based on titles, location, industry and more, there you have it. Those are the most used features in Winmo that we use on a daily basis.
How do you utilize Winmo to achieve your new business goals?
Crystal Foote: Digital Culture Group utilizes Winmo to achieve our new business goals by really leveraging the power of the Winmo platform. Number one, we get real time alerts when RFPs have been released in our industry, allowing us to fill our sales funnel with new business opportunities. Number two, those marketing trends and updates allows us to have insights into advertisers, media spend increases, decreases as well as agency shifts and emerging channels. And number three, that advanced search functionality allows us to really provide a more crafted email and prospecting approach for potential opportunities.
What advice would you give to other Winmo users?
Crystal Foote: The advice that I would give to other Winmo users is to utilize Winmo every day. Honestly, it's such a great platform to get information about your target audience, marketing, insights, competitor intel. And then number two, I would say explore the platform, take time to familiarize yourself with all the features and functionalities that Winmo has to offer. Whether it's advanced search or WinmoEdge the content management or other tools, understanding how to effectively navigate and utilize each feature will greatly enhance your overall experience and productivity.
How do you hope to leverage Winmo more or in different ways in the future?
Crystal Foote: Digital Culture Group is looking to leverage Winmo more in the near future by synchronizing our CRM platform with Winmo. So that way we can get up to date information about our contacts, opportunities for our prospects, as well as lead status in our prospecting efforts and other information as well. When it comes to gaining more insight about our overall business. In terms of utilizing Winmo differently in the near future, I would love to see with the evolution of Winmo, how they're going to leverage AI for more crafted, more personalized communication for our prospecting efforts.