Mark Gimson for Evaluation Testimonial

Speaker: Mark Gimson, Director of Marketing, Cal-Val

Mark Gimson: One of the key things we learned from our Webeo audit was that our website traffic. They were able to give us obviously our top landing pages. But when we started narrowing it down into different industry segments, we very quickly learned that one of our, our segments where they, where they went after the initial landing page was extremely interesting. I mean, we knew from Google Analytics, what our top pages were in terms of visitors landing on our site. But this allowed us to see a real, a real need for in this instance, it was additional training, something that intuitively we'd always sort of question, but this brought it home very very clearly that on our website, at least this was one of the key areas specific to this one industry where people were, were requesting or looking for additional training. So that's been very useful for us. And overall, it was interesting to see, uh I mean, you can always see from Google analytics. Basically what your, your top pages are and you know, getting the most hits. But this was really interesting to see, the path that people took, as they sort of scrolled around the website and really opened our eyes to some, some new avenues that we can explore. So very excited about that.

Mark Gimson: We are now about two weeks into our plan with Webeo and in terms of how confident we are for the next 12 months, I would say that we've started off very well. The first campaign that Webeo have put together looks very promising. We're excited about it going live. And yeah, we feel, we feel very strongly that this is going to be something that we're going to get some, some great traction with and very confident. I mean, the team that we're working with are, are top notch. I mean, they do a great job. The training has been very good. They have some great ideas. I mean, these guys, you know, do this all day, every day. So they, they certainly know what they're doing. So yeah, we are, we are very confident that we're going to see some, some really good success and we do have some, some ideas that we want to, to try also. But you know, kicking off with, we're using Webeo's wisdom. And we will, we will see how it goes. But yes, we, we feel very strongly that this, this is going to be, it is, it was something that we were looking for. We didn't realize that this type of program existed. We always thought it, you know, wouldn't it be great if we could do this with our own website? But we always assumed it would take multiple web pages to do it. But I mean, the beauty of the Webeo system is it's, it's dynamic, it's, it's all just sort of done for you. So, yeah, really pleased with it to this point. And uh yeah, we're very confident.