Ashley evans for Customer Testimonial Videos

Speaker: Ashley evans, GTM Director, Transmission

Ashley evans: I've spent the past couple of years using a tool for website personalization. But unfortunately, it never quite ticked the boxes in terms of attribution and measurement. When I started speaking with the team at Webeo, what I was looking for was the ability to look back beyond say a week. I wanted to be looking back at three months, six months 12 month time stamps to see what the interaction looked like across the site for a given account. I wanted to see regionality of where the people were coming in from what pages they were interacting with, for how long, how many people were coming in and triggering personalization and how many weren't. I can get that granularity with Webeo. So I've been really, really happy with that thus far. Also, I needed to have a customer success team regionally, if not domestically Previously, I've been dealing with teams in the States, that had been difficult because it meant that I was waiting five potentially even eight hours to get responses to queries. The Webeo team has been able to give me that in real time. So that's a win

Ashley evans: Prior to working with Webeo, we'd been running really good demand generation programs. We'd been driving a lot of footfall to the website, but unfortunately, a lot of those leads were falling through the cracks because we were simply too generic. There was nothing really, very special about the website experience for visitors, as soon as we turned on Webeo we were able to offer them a far more bespoke tailored journey. We were able to build the pages in a way that delivered a value prop relative to their needs and challenges and pain points. And we could do that in a really turn key quick way. We could verticalize if we wanted. And so it's been a bit of a revelation internally for us. And it's converted business for us very quickly.

Ashley evans: Prior to working with Webeo we were leaving an unbelievable amount of leads on the shelf as it were. We were getting a lot of people coming to the website, but the percentage of that audience that was converting to pipeline opportunities was extremely low. In the time since we've been working with Webeo our time on site is up for personalized versus non-personalized experiences. Bounce rate is way down. Pages consumed per visit is way up personalized versus non-personalized. We're seeing an increasing number of those personalized visitors converting to pipeline opportunities, which is fantastic. It's exactly why we signed up in the first place.

Ashley evans: I was extremely surprised at how intuitive the Webeo portal was to use my first time out. So I'd say probably within 10 to 15 minutes, I'd uploaded audiences, built a couple of experiences and set them live, which was amazing. So within a day of having Webeo set up on our site, we were live with personalization. Extremely easy to use, very easy to get the campaigns going. And obviously reporting on the back end of it within a day or two, which my bosses love as well.

Ashley evans: I'd be extremely disappointed if I couldn't serve a personalized experience on the website. Especially having done it and seen the difference in metrics between personalized and non personalized and the conversion rates. The proofs in the pudding So a 40% drop off in bounce rate, a 30% increase in time on site. The results speak for themselves.

Ashley evans: In the six months that we've been working with Webeo. I'd say the attribution piece has been the biggest win. We've been able to map back a number of pipeline opportunities to either being directly sourced through Webeo or certainly influenced by the Webeo personalization that we've been serving. And the total figure for those pipeline opportunities is, probably north of a million pounds. So a massive win.