Speakers: Ras Gill-Boulos, CMO, Pulse
Why are testimonial videos important to your business?
Ras Gill-Boulos: Hi. So I come to this from the marketing perspective, at Pulse, where we're building communities of CIOs and CTOs, videos and especially video testimonials, are incredibly important so that we'll be able to build credibility with our audience. And we actually do see that this is how we're going to keep improving on the marketing side things.
How are you using Vocal Video?
Ras Gill-Boulos: So we've used Vocal Video in several ways, one during presentations. So we want to bring the user's voice to any audience that we're speaking to so immediately we've use Vocal Video for that. Secondly, for any of our investor presentations, we can't really bring users to these so we bring their videos to them.
If you had to describe Vocal Video in one or two sentences, what would you say?
Ras Gill-Boulos: So Vocal Video is taking out two things for us. One, the need to go out and hire a videographer and, two, the need to find somebody to put it together and to create, basically the commentary around it. It's super easy! We send it out, and within 24 to 48 hours we actually get out videos in super high quality and at the same time, they also feel very authentic, and that's what we really enjoy about it.
How does Vocal Video streamline the process of collecting and producing testimonial videos?
Ras Gill-Boulos: From the user perspective, it's incredibly easy to use to record to re-record and to give your perspective in the simplest way possible. You don't need recording booths. You don't need to wait on somebody to send you the emails of what you want to talk about. The questions are readily available. It's just an end to end process, which has made it very easy for us.
Would you recommend others try Vocal Video? Why?
Ras Gill-Boulos: I mean, absolutely! I think if you need videos, if you need authentic videos and you need a transcription, it doesn't really make sense to do it anywhere else. Absolutely. I will recommend it to friends and colleagues.
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