Card: Jon Leiberman

Speakers: Jon Leiberman, Vice President of Content; Social and Influencer Marketing @ Demandbase

Jon Leiberman: One of our best stories with Vocal Video was that after we made a couple of key acquisitions of other companies, we sent out links to all of the employees to get their thoughts on the acquisition, on the future, and things like that. And then we edited together a video that we played at our town hall, which is an all hands. So absolutely, Vocal Video is a way to easily scale your video programs. Vocal Video is a way to engage with a bunch of different stakeholders and it's super easy to use. People can just click on a link and then upload the video.

Jon Leiberman: We have a robust testimonial video program that we have just launched that includes employees, customers, experts, thought leaders. So we really rely on video a lot for not only campaigns, but also day to day content as well on social media.