Speakers: Chris Barrow, Founder, The Extreme Business Academy
Chris Barrow: I thought I'd go back to my own web page and just have a look at the level of engagement that we've had with the videos that we have posted over the last couple of years. And, over 46,000 views of the client testimonial videos that we have been able to post since we began our Vocal Video membership and subscription.
What’s the ROI of video testimonials for your organization, and how do you measure it?
Chris Barrow: So we don't measure in numeric terms, what we measure is the feedback that people give to us to say, I've been following you for years, Chris, I was ready to join your community, but when I watched those testimonials from people who I knew were in the same boat as me, and that you've been able to help them, that was the last convincing, as it were, that I needed.
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