Speakers: Taylor Johnson, Marketing Communication Specialist, Vendition
Taylor Johnson: Vendition uses Vocal Video to help speed up our testimonial process and scale our team. Before we used Vocal Video, our testimonial gathering process was lengthy. We would have one of our team members doing the testimonial interviews with our candidates via Zoom, which then required someone to clip and stitch together that footage, overlay the music, insert the transition graphics and all of that good stuff. Now, with Vocal Video, we are able to reallocate that person on projects where they can shine. Plus it was so easy that our marketing team could simply send out a link to our testimonial collector, get the footage and create clips and snips on demand to expedite the content quickly.
Taylor Johnson: Vendition uses testimonial videos from Vocal Video to gather alumni stories about their experience with Vendition, and then we share this content with our greater audience to help validate Vendition, what our mission is and the overall experience in our program. The authenticity within Vocal Video testimonials is apparent, and when our alumni are able to record by themselves and from the comfort of their own home whenever they want, their genuineness really shines through.
Taylor Johnson: It's no secret that stories helps sell products and services. Video testimonials are imperative to Vendition's marketing strategy because they help portray authentic real life stories to our audience. They highlight the positive experiences of our alumni or current apprentices, which provides insights for not only potential candidates, but also enables Vendition's team to learn more about how effective our services truly are.
Taylor Johnson: Vocal Video's platform has empowered Vendition to share a story to thousands of people. With Vocal Videos testimonials being some of our highest performing social media content, their platform makes the process of gathering and editing content so easy, so we always have a pipeline of new and exciting material to share.
Taylor Johnson: The Venditiona team would absolutely recommend Vocal Video to others. From a social media standpoint alone our Vocal Video testimonials that we post are typically our highest performing content week after week, and the Vocal Video submission process could not be any easier. If you're wanting to grow your brand and share more stories with your audience, Vocal Video is the top option for your team.
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