Fairfax Radiology Centers for Customer Spotlights

Speaker: Theresa Mazzaro, Talent Acqusition Leader

Theresa Mazzaro: Right now, we're actually creating a new career page and we're using a lot of our employee testimonials to help sell the culture and sell the feeling of what it's like to work at Fairfax Radiology.

Theresa Mazzaro: We use testimonial videos through Vocal Video on many fronts. Right now, we're actually running a Meta campaign where we're using our clinical technologists - so our MRI techs, our mammography techs, our PET CT techs, and our ultrasound technologists - to say why they love working at Fairfax Radiology. Other instances would be why they were promoted, what makes them stay, and what do they like about the culture and the team here at Fairfax Radiology. We're also doing patient testimonials. People that have actually reached out to us and said, wow, I had such a great experience. I want to help you spread the word about the great care that you're giving the community here in Northern Virginia, or people that have done five-star Google reviews. We reach out in hopes that they'll help us to not only share the great news about the clinical care and the compassionate care that they're receiving, but then on the employee side, how great it is to work here to provide that clinical care.

Theresa Mazzaro: Before Vocal Video, creating any kind of a testimonial or any kind of video for that matter, was always a bit of a challenge. Sure, you could use your iPhone or other smart device, but then you have to worry about the size of the video, how do you get it to where you need to get it, what file folder, does it have to be a link. And how does it show when you're actually portraying it on your website or on your career page. The other issue that we've always had has been looking professional but yet authentic. Sometimes you actually have to hire an entire team of people to do a video, and it comes out looking a little bit too stiff, not authentic, not realistic, either from the patient point of view for a patient testimonial or the employee point of view for an employee testimonial. Vocal Video has changed all of that.

Theresa Mazzaro: We measure the ROI for using video testimonials from Vocal Video by the amount of time, energy, and resources it would take to otherwise film, produce, and edit videos. There's a cost to having it done externally. And then, of course, there's the cost of time and resources for those that try to do it internally, and it doesn't really come out as good as you'd like it to. So, I know that the ROI for us is just the authenticity that we get and the great results that we get by your technology platform.

Theresa Mazzaro: Of course, I would recommend Vocal Video to anybody. If you are trying to get a message across to somebody about something in your company, be it on the consumer side or on the career side, the employee side, or even to potential applicants, Vocal Video makes it so easy to communicate. Right now, we're actually creating a new career page and we're using a lot of our employee testimonials to help sell the culture and sell the feeling of what it's like to work at Fairfax Radiology. For our applicants, we've got a couple of our higher volume roles where we want people to understand what a day in the life of that role looks like. So we've had some of our star employees create a video using Vocal Video to talk about, what do you need, how are you going to be successful in this role, and what strengths do you need to have, and what do you need to learn, and what's the attitude you have to have to succeed. So easy to recommend this tool, so easy to use. You keep advancing in technology, and I find that editing the videos has just become minutes rather than what would probably take some people hours to do.

Theresa Mazzaro: I would say that you've brought the easy button to recruitment marketing using videos. I even have found a way to use a video to make an offer to employees. So I've got a video telling them that we're going to make an offer. I send them the video, I attach, via email, our benefits information, give them an opportunity to review all of that, and now they've got a personalized touch from me or one of the recruitment team members, and they feel like they know us even a little bit more and it feels personal just to them. So, I think the sky is the limit, and it's as far as your imagination will take you in all of the varied uses that you can apply to Vocal Video.