Speaker: Sara Lippert, Sr. Communications Specialist, Sound Physicians
Sara Lippert: into the same shared folder. It was always really complicated to explain to people how to submit videos. Now it is so easy.
How does your organization use testimonial videos?
Sara Lippert: As a fully digital organization, our colleague population is extremely dispersed, so having the ability to use Vocal Video to collect colleague testimonials or partner testimonials has been really beneficial to our social media marketing and website content. I also personally, as someone who takes care of all of our internal communications, I really like to use Vocal Video to collect thank you messages from our leaders that we then send out in emails to our physician population. So I really enjoy using Vocal Video for testimonials in those ways.
What challenges did you have with creating video testimonials before Vocal Video?
Sara Lippert: For us, the biggest challenge when it came to collecting testimonial videos was always the transfer of files. A lot of times video testimonials are too big to pass through emails. You have to go through third parties, or, you know, find a way to upload into the same shared folder. But it was always really complicated to explain to people how to submit videos. Now it is so easy. Vocal Video, the seamless transition from somebody recording a video on their phone or computer, hitting upload, and then me immediately having access to it has been a complete game changer. Editing is also fantastic now. Though I know how to be dangerous in an Adobe platform, the ease with which I'm able to generate subtitles and add transitions into a video, it can turn anybody into James Cameron. It's amazing.
What’s the ROI of video testimonials for your organization, and how do you measure it?
Sara Lippert: Most of the ROI that I get to see for Vocal Video is through the internal communications that I send, again mainly our own leaders recording short snippets and then sharing them with our colleague population. I think the biggest ROI would be just the general interaction with our colleagues and it's definitely hard to measure how close a colleague feels connected with their organization, but I can track it through clicks on our emails, as well as just hearing directly from people that they appreciate when we send messages out in those ways.
Would you recommend others try Vocal Video? Why?
Sara Lippert: I would absolutely recommend Vocal Video to other organizations or internal communicators like myself. It is pretty unmatched when it comes to the seamlessness again of the video collection and the ease of use. And I would also say, really the authenticity that you get from videos submitted with Vocal Video is really refreshing. It's fun, I guess, to spend a lot of money on a really expensive marketing video shoot, but you really lose out on the true connection of somebody talking to their camera. It is really raw and I've always really appreciated that, over having a really slick well put together, I mean not saying the Vocal Videos aren't well put together, because they are, but it really does just give an air of charm and relatability that you can't replicate in a really polished studio environment. Not to mention it's a lot less expensive to have it done that way.
How would you describe Vocal Video?
Sara Lippert: I would describe Vocal Video as a one-stop shop for creating seamless, authentic, and easily accessible testimonial videos.
vocalvideo.com
