Speaker: Michael Sjostedt, Marketing Consultant, BookLife
Michael Sjostedt: We produced more video content in the last 6 months than we have in the last 10 years, and that is all thanks to Vocal Video.
How does your organization use testimonial videos?
Michael Sjostedt: BookLife uses Vocal Video to capture testimonials from self-published authors. We ask them to share benefits of BookLife products like reviews or the BookLife Prize. And we also ask authors to share the story behind their book or what it's like to be a self-published author. So, it's made our lives much, much easier and the BookLife editors also use Vocal Video to talk about the BookLife Prize or Editor's Picks, favorite books, etc. So, we love Vocal Video.
What challenges did you have with creating video testimonials before Vocal Video?
Michael Sjostedt: Before Vocal Video we used to use Zoom or have people record things on their phone. And there was a lot more editing involved on our end. But with Vocal Video we're able to send them a collector, some questions, question prompts, and people can just self-service their Q&A and it makes the editing on our end much, much easier. So we are pumping out videos more than ever. I think the BookLife president said we produced more video content in the last 6 months than we have in the last 10 years, and that is all thanks to Vocal Video
What changed with Vocal Video that you can put a number on?
Michael Sjostedt: BookLife Life uses Vocal Video clips for our social ad campaigns for the BookLife Prize and BookLife Reviews. And we have seen a definite bump in orders for several products. For the BookLife Prize, we've seen 20% growth, and our tag that we use for our social campaigns shows up in the checkout cart. So, it's working. People really, really respond to the videos. We're using it a lot on social and more people are sharing and engaging with our video content, so we're seeing our followers go up, with YouTube in particular, we have seen a really big bump in our followers. I believe it jumped over 350% in the last month because we've been producing so many new videos with several of our editorial products with BookLife Biz, BookLife First Look, and a lot of testimonials for BookLife Prize and BookLife Reviews. It's really, really noticeable.
Would you recommend others try Vocal Video? Why?
Michael Sjostedt: I have been recommending Vocal Video to many people, especially if you're self-employed, if you are on a small team, if your organization wants to get more into video content, but they're really hung up with all the nuances in the process of recording Zooms, etc. Vocal Video makes it so easy for even just one person to manage and produce a lot of video content. I have been recommending Vocal Video to people and hopefully they will use it because they will definitely see the benefit.
How would you describe Vocal Video?
Michael Sjostedt: Vocal Video is really a one-stop tool. It allows you to collect video very easily. You don't have to schedule meetings, you don't have to schedule Zooms to record, you don't then have to download that file to edit it, bring it into another system. You can send the collector out, the recipient will record it themselves, you get notified that the video is ready to edit. It's very easy to edit. A full video is really easy to splice together other videos into sizzle reels, you can take multiple interviews and put them into one video. It's great to create 5 or 6 second clips. It's very easy to add images, other videos that you upload. I also download videos and then upload them into Canva if I want to have other graphics or things appear on the screen. I recommend getting a trial for Vocal Video to test it out yourself, because you'll be surprised at really how easy and powerful it is to use.
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