Speaker: Carl Pritzkat, COO, Publishers Weekly
Carl Pritzkat: So, it's a very simple, bulletproof, but high-quality tool for collecting videos.
How does your organization use testimonial videos?
Carl Pritzkat: We use Vocal Video to record different customers we have for our various products, asking them about their experience, how it's worked for them,
What challenges did you have with creating video testimonials before Vocal Video?
Carl Pritzkat: Before Vocal Video, we never managed to record these testimonial videos. It was too difficult to set up a Zoom or set up a FaceTime with these people and then record it and then go through it. Vocal Video has completely changed, has revolutionized our ability to contact our customers and get them to provide us great testimonials.
What’s the ROI of video testimonials for your organization, and how do you measure it?
Carl Pritzkat: Our return on investment with these videos is really through our marketing efforts. It's completely energized, revolutionized our marketing and has allowed us to, demonstrate to the world how great our products are because of these testimonial videos that we're able to provide. And we cut them up and we do all sorts of things with them so we can promote them on social media and so on and so forth. And we've seen the results through the improved performance of the different products we have because of the improved marketing we're able to do.
Would you recommend others try Vocal Video? Why?
Carl Pritzkat: Yes, I absolutely recommend Vocal Video for anybody who wants to create a very simple tool for collecting video from customers, from clients, from, I mean, we're talking about using it for journalism and for, for instance, sending it out to people instead of just sending them an email questionnaire, actually having them respond to our questions on the video, we can then transcribe it and use it in a traditional article, but then we can also use it in a video of the article, or we can use it in promotions for the article and so on and so forth. So, I think anybody who wants a very simple way of getting videos from people will be very pleased with what they get out of Vocal Video.
How would you describe Vocal Video?
Carl Pritzkat: Vocal Video is basically a tool, a link that you can send to people, even people who aren't particularly technically proficient, that allows them to easily record a video on their computer or their phone,
Carl Pritzkat: which gets automatically sent to you. So, it's a very simple, bulletproof, but high-quality tool for collecting videos.
vocalvideo.com
