How the Product Marketing Alliance Drives High Video Response Rates

September 27, 2022

Video Transcript

I looked at your account and saw that you're using Vocal Video across 12 distinct communities. These brands have captured, just to give a sense for the people on the call the scale we're talking about. Over the last year or so, you've captured 199 videos from different people. You've published 107 videos and created 66 distinct Video Collectors. These are the links that are our customers can send to folks via email or social media or anywhere you can embed a link. These videos and then the embeds that you've used on your website have thousands, tens of thousands of plays that I've looked at. I'm curious to hear a little bit about how you got to that growth.

Basically the messaging that Vocal Video internally suggests and which we have very mildly adapted since then really prompts that it is a five minute exercise. You can do multiple takes. There's a pause between each question and here are the questions I want to know and the first one is introduce yourself. The second one is, what topic are you speaking on? So we made that barrier to entry as low as possible knowing that not everybody is comfortable on camera. Speaking to camera by themselves can be quite an awkward thing to do. I also have noticed a massive increase in response rate when we have added a personal intro video to the Collector.

So for people that aren't familiar if you get an email and it says, "it will also be great if you could take part in this short video recording, here are the three questions we will ask you, this is the link, it will take you less than five minutes." You then click in and what you would see is like a little profile. I'm sure we can find one right about now. When I have added a intro video, so I have put myself on camera just like this example here. I actually see a much better response rate because I think people know oh that's really how simple it is. It doesn't have to be a legit background with professional lighting, as long as you're in a quiet space and you're well lit. That's all you need. You just need to answer those questions.

Produced with Vocal Video