Speaker: Lorren Butterwick, Sales and Marketing Manager, Martha Stoumen Wines
Why are testimonial videos important to your business?
Lorren Butterwick: Testimonial videos are very important to Martha Stoumen Wines because it is a way for us to connect with our community in a more personal way. This is especially important because we are a small winery that really values authenticity and bringing people together. Yet we do not have a brick and mortar tasting room, and most of our sales happen online. Because of this, we're continually searching for ways to foster online community and engage with them in deeper, more meaningful ways. And these testimonial videos do just that for us. They allow our customers to genuinely share stories and experiences, to dive deeper into their wine reviews and to connect with us and the entire Martha Stoumen Wines community in a very unique way.
How are you using Vocal Video?
Lorren Butterwick: We are using Vocal Video in a few different ways. One is that we're using it for product or wine reviews that can then be shared with other direct to consumer customers, retailers, or distributors. It's kind of like crowdfunding tasting notes, if you will, were also using it as a tool to ask questions and learn more about our customers so we can strategize ways to engage with them more deeply and more effectively. We plan to share the videos on our website, on our social media platforms and in our newsletters.
If you had to describe Vocal Video in one or two sentences, what would you say?
Lorren Butterwick: Vocal Video is a unique new platform that allows businesses to gather authentic and comprehensive feedback from their customers in the form of personal videos. These videos can then be repurposed as a powerful marketing and customer success tool.
How does video help Martha Stoumen Wines connect with your audience?
Lorren Butterwick: Video helps us connect with our community on multiple channels, specifically on our website and on social media. I am the most excited to have product review videos linked to all of our wines that potential customers can watch and then get to know the wine before purchasing.
Would you recommend others try Vocal Video? Why?
Lorren Butterwick: I would most definitely recommend Vocal Video to others. It is such a powerful tool to share and gather important information from customers and then to use that information for marketing and other business development.
