Kirby Wadsworth, future of video v.2

February 26, 2020

Kirby Wadsworth, CMO of Illusive Networks on how to get promoted in your marketing career, the best campaigns his team has done, and the future of video.

Video Transcript

Speakers: Kirby Wadsworth, CMO, Illusive Networks

What do you see as the role of video in marketing going forward?

Kirby via Handbrake: Ah-ha, the self serving Vocal Video question. What do we see about the role of video going forward? So obviously what's happening is everybody's attention span is shrinking down to that of, you know tsetse flies you know, we have seconds. What is it 17 seconds or something that we pay attention to something before we either devote time to it or don't? So of course, video's important. We have all grown up with it. Now, nobody really reads anything anymore. Aside from my advice about writing all the time, nobody ever reads anything, so it's becoming pervasive into everything. Video is obviously critical for outreach. It's critical for sales enablement because, boy, if we all have tsetse fly's attention span - sales reps have baby tsetse fly attention spans. So you really got to, feed him in small chunks and make things really interesting. So, we're doing a lot with it here at Illusive. The coolest thing that we're doing right now around around video is taking it started to the next level. So we're taking are crunchy old power point sales presentation and turning it into an immersive experience. You know, we're in the network security business, so we're going to take customers into the network literally and show them around what the network looks like from the attacker's perspective. We're gonna let them interact with the elements of the network. We're gonna let them see the attackers off in the distance, moving around the network, interacting with with the network elements that we're gonna let them see what happens when you install our product and see how the network reacts to that. How the attackers interact with this stuff. It's just the coolest approach to technology I've seen in a long time for a marketing perspective, We're pushing the limits of this game of gamified view. But I could just imagine not too long in the future we're gonna walk into a prospect's offices and ask him to put on an Oculus so that we can give him our sales presentation. But anyway, that's that's kind of where I think we're headed. with it.

Produced with Vocal Video