Hilmon Sorey of ClozeLoop on Vocal Video

December 14, 2020

Hilmon Sorey, Managing Director of ClozeLoop, on why video testimonials are essential to his business, and the surprising reason you should be working with Vocal Video.

Video Transcript

Speakers: Hilmon Sorey, Managing Director, ClozeLoop

Why are testimonial videos important to your business?

Hilmon Sorey: Video testimonials are key to our business in sales management and training. The question that prospects always have is "What have you done?" "Who have you done it for?" "Are they like me?" and, "What was their experience?" Bottom line. There's lots of options you can choose in our industry, and we find that video testimonials are the greatest way to get the voice of our customer immediately in the hands of folks who are considering us, or folks who are evaluating this industry to see what what types of things they might want to do to create a great scalable growth system for their company.

If you had to describe Vocal Video in a couple of sentences, what would you say?

Hilmon Sorey: Right? So here's the thing about Vocal Video. Low friction. I send a link. I send a link, and the link. They click on it. They come to the space. They're always holding their phone. I don't know about you, but I have my phone other than right now because I'm making this video. Usually my phone is in my hand. It was in my hand. I click on the link. Of course I'm gonna click record right then. It's easy. We do this all day long. Very familiar. Right? So it's a casual way to get an authentic response. The other piece from the standpoint of high impact, is sure you get a customer testimonial that your marketing team has been massaged or you've added quotes or even embellished with graphics. This that the other. It's not candid, right? Even if it's accurate. I'm not suggesting that you change it or anything like that. But it's just not candid. Getting something like this. A video where someone is saying, Hey, this is my experience. This is what it was like. You get to evaluate the person say, Hey, am I like this person? Is what they're talking about seeing something that's rational. Are they credible? All of these things that our subconscious come through in a Vocal Video in a way that they wouldn't in any other means, and being able to circulate this so easily on the low friction front and then have this high impact means of my audience engaging with one of my customers. It's just fantastic.

Would you recommend others try Vocal Video? Why?

Hilmon Sorey: So it's a win win win. You win because you get to share this with a new audience. The audience wins because they get to hear customer feedback directly from the customers's mouth. The customer wins because they get to share their experience. And how wonderful the engagement was and all the things they benefited from. So I can't think of a better tool in a low friction way to be able to have that kind of an interaction. So check it out, you won't regret it.

Produced with Vocal Video