Speakers: Dan Holman, Co-Founder, Admiral Capital
Dan Holman: So we're using Vocal Video to put our CEO and CFO references into the room with our target audience to establish credibility and build our brand. So we ourselves are a new entity,
Dan Holman: So we very much operate in a people business where decisions are made as much on qualitative personal factors than on quantitative factors. And we need to convince essentially management teams and their boards to take a leap of faith and believe in certain attributes that are difficult to prove, such as trust. And video testimonials provide that that push and can speak towards those attributes with a more credible voice than if you try to say them about yourself.
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