Speakers: Chris Dalton, Sr. Customer Marketing Manager, Clari
Chris Dalton: and it's allowed us to grow our customer videos from just a few to over a dozen.
How does your organization use testimonial videos?
Chris Dalton: At Clari, we use Vocal Video to capture voice of the customer testimonials that are shared in a number of ways. Our field teams share videos with prospects, our social team uses videos on LinkedIn, and we feature customer videos on our website to provide customer evidence for top of the funnel traffic.
What challenges did you have with creating video testimonials before Vocal Video?
Chris Dalton: We use Vocal Video to create customer testimonials as an easy alternative to sending video teams to onsite shoots. It allows us to quickly capture customer videos from wherever they are.
What’s the ROI of video testimonials for your organization, and how do you measure it?
Chris Dalton: Vocal Video has been a cornerstone in our customer evidence program, and it's allowed us to grow our customer videos from just having a few to over a dozen. Our sales and marketing teams love the velocity at which new customer content is made available to them, and how agile we've been able to be in customer marketing to fulfill requests for different customer use cases, personas and industries.
Would you recommend others try Vocal Video? Why?
Chris Dalton: Vocal Video has made it easy to quickly capture a large number of video testimonials from customers, no matter where they are. The combination of a video editor has helped me create videos from start to finish without needing to rely on design teams or in-person videographers.
How would you describe Vocal Video?
Chris Dalton: I'd recommend Vocal Video to any customer marketer who wants an easy-to-use, scalable solution to create compelling customer testimonials in a format everyone loves. Vocal Video has been a cornerstone in our customer evidence program, and it's allowed us to grow our customer videos from just a few to over a dozen.
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