Alexandra Door of Life360 on Vocal Video

December 14, 2020

Video Transcript

Speakers: Alexandra Door, Director of Product Marketing, Life360

Why are testimonial videos important to your business?

Alexandra Door: Customer testimonials are extremely important to us because as a company we aim to make families feel closer together and safe. The best way to showcase that feeling is to actually show how we've helped other families and videos just bring that emotion to life in a much more authentic way than any other format can.

How are you using Vocal Video?

Alexandra Door: We've used Vocal Video to collect testimonials for a new product launch, and we're using the assets collected with Vocal Video for both the landing page and paid ads.

If you had to describe Vocal Video in one or two sentences, what would you say?

Alexandra Door: I would say that Vocal Video is the easiest way to collect and produce customer testimonial videos at scale.

How do you use Vocal Video for product launches?

Alexandra Door: We're using Vocal Video for our biggest launch in the last couple of years. So as a company, we strive to keep families closer together and safe. And that is why we're providing one of our most loved premium features to all of our users for free. So the feature is called Crash Detection. And that way, if anybody gets in a car crash, their families are going to be notified. And if they upgrade to Premium, they can also get emergency dispatch sent to their location. So we're using Vocal Video to collect the stories of the users that we already have and showcase all those powerful stories of how Life360 has helped save their family's lives. And we are putting it in videos and then making it available during our launch for both education and acquisition purposes.

Would you recommend other marketers try Vocal Video? Why?

Alexandra Door: Yes, I would definitely recommend Vocal Video to other people, especially if you have a clean CRM customer list. You can just automate your program and have customer testimonials sent your way all the time. If not, it's still a pretty easy one time lift to get customer testimonials sent your way and get them really fast.

Produced with Vocal Video