For World Continence Week. Interview With Martina Viduka, Co-Founder, Advosense

June 20, 2022

Vision Health Pioneers Incubator asked Martina Viduka, Co-Founder of Advosense her thoughts on World Continence Week and vision for the future of healthcare.

Video Transcript

Speaker: Martina, RN, CEO, Co-founder, Advosense GmbH

Tell us who you are and what you do :)

Martina: Hi, my name is Martina and I'm a registered nurse. I've been taking care of patients with incontinence for over 12 years. I am also the CEO and Co-Founder of Advosense and that Advosense we are creating intelligent solutions for elderly care and we're starting with incontinence.

Why is World Continence Week important?

Martina: Why is World Continence Week so important? Because over 400 million people suffer from urinary incontinence, Many over the age of 65, including 75% of women within this age group incontinence seriously affects the quality of life of these people, and the cost for caring of them is no pocket change. In the EU alone. We're spending over 15 billion per year on managing continents. And guess what, incontinence is not a normal part of aging.

What is your vision for the future? Thanks!

Martina: At Advosense we are not only changing the way we care for these incontinent patients, we are advocating for a future where those suffering with incontinence are seen, felt and heard. So join us. Let's talk about incontinence. Let's empower our patients and caregivers, and let's keep our patients dry.

Produced with Vocal Video