Speaker: Kate Visconti, Founder & CEO, Five to Flow, Inc.
What was the main challenge you needed to overcome with Vecteris ?
Kate Visconti: Hello, I'm Kate Visconti, founder and CEO of five to flow. We have been working with Vecteris for several months now and I just wanted to share a quick testimonial about our experience. The first thing I wanted to talk about is the main challenge we need to overcome and working with. And I would say that that was probably a couple of things. Number one: really honing in on our target market and core buyer and testing the hypotheses of who would really want to buy this product or products from us and how they would engage. We also had some challenges with some dates and timelines, roles and responsibilities, and ensuring we had a clear path to our big launch. So we're proud to say that with the support coaching tools and resources with Vecteris, we were able to overcome our first big hurdle, which was actually taking the product to market by a deadline we set for October 1st 2024. And so we are really grateful to the Vecteris team for helping us overcome that challenge, while also targeting some key buyers, industries, and markets with that first launch.
Could you describe how the Vecteris Productize Pathway® helped your business, including any metrics that come to mind?
Kate Visconti: The Productize Pathway helped our business at Five to Flow meet our number one project internal metric, which was our go live date. I also think a lot of the pathway helped us work out some decisions that hadn't been made. The templates and tools - specifically using miro boards and some of the content from the coaching sessions really helped us think through some of the details that we needed to have ready that we hadn't previously thought about. So this pathway taking a step by step approach, instead of trying to do everything at once, going through some key learnings with our setting up hypotheses, testing those, and completing some of the documentation really helped us actually set metrics not only for the journey of product organization, but how we want to measure our customers' success as well. So specific metrics for us going through the journey: number one is on scope, on time, and on budget with the launch. And then now that we're just at launch, we'll have to come back and share what kind of metrics we have. But the press release had probably some of our best metrics of a press release in the past. We've had some great interactivity with the product in the market and we will be able to measure some of the outcomes coming soon that we'll share with other Vecteris clients.
What has been the most significant impact of working with Vecteris?
Kate Visconti: The most significant impact for us at Five to Flow working with Vecteris has been just having a friendly journey to take with experts to guide us along the way. The coaching, the group sessions with other clients, and the tools and resources have been incredibly helpful to organize us in a way we would not have been organized. Otherwise, I personally felt that the group sessions just listening to other Vecteris clients talk about their challenges gave us some A) empathy and B) ideas to work from kind of crowdsourcing opportunity versus just leveraging the experts within the the Vecteris team. My teammates who went through the program really enjoyed the interactivity and hearing other ideas from other product types and different industries and enjoyed leveraging the tools and resources available to them to feel like they were making progress along the way. A lot of what we felt through the whole series also was that the employees at Vecteris really actually cared about our product launch, experiencing our products themselves, and giving constructive feedback and support of what we are trying to accomplish as a company both as our coaches, but as consumers of what we've built. So having that dual approach, as well as the wider audiences across the other clients. And having that all be very interactive was the biggest impact.
