Speakers: Charlotte Jones, Two-time Board Chair at Lockheed Martin and Stanley Black & Decker
Could you describe a time when the community helped you?
Charlotte Jones: The time that the community helped me was when I was sharing a particular challenge. I was faced with a reduced marketing budget, and I wanted to develop a media relations strategy to leverage low-to-no-cost solutions. I didn't have any experience in media relations, but I knew I wanted to develop a strategy to take to my media relations team. The Talent Marketing Board Community Manager listened to my needs and connected me with several members that had the media relations experience. Those conversations led me to develop a compelling media relations strategy for recruitment marketing.
